Growth Marketing Contractor

Growth Marketing Contractor


About TA Plus

TA Plus (TA+) is a digital platform designed to empower older adults to live purposeful, connected, and engaged lives. As part of Transforming Age, we bring together technology, community services, and partnerships to support older adults and their families as they explore activities, housing, and care options.



About the Role

We are seeking an experienced Growth Marketing Contractor to help drive user acquisition, engagement, and brand presence for TA+. This role combines digital marketing, social media, campaign strategy, and analytics. The ideal candidate has hands-on experience building growth programs from the ground up and is comfortable operating independently in a fast-moving environment.

The primary goal of this role is to develop and execute a growth strategy that accelerates TA+ toward reaching 10,000 active users and 20?ily Active Users.


Responsibilities

Growth Strategy & Campaign Development

Develop and implement a user acquisition strategy targeting older adults and ARC personas (family caregivers, adult children, and care advocates)

Identify high-potential channels, partnerships, and communities to drive awareness and engagement

Create messaging frameworks and campaign plans aligned to TA+’s mission and user needs

Design and execute digital marketing campaigns (organic, social, email, referral, or paid ads)



Social Media & Content Creation

Establish TA+ social media presence across recommended platforms

Create content strategies and manage consistent posting

Produce or supervise creation of posts, graphics, videos, and engagement content

Build a sustainable content calendar and brand voice guidelines



Analytics & Performance Optimization

Set up and manage Google Analytics 4, including events and funnels

Track KPIs related to acquisition, activation, engagement, and retention

Analyze performance and provide actionable recommendations

Run A/B tests and optimize messaging, landing pages, and user flows

Create weekly performance reports with insights and optimizations



Marketing Operations & Enablement

Build reusable templates, workflows, and reporting tools

Develop flyers, posters, and collateral for online and in-person outreach

Support cross-functional initiatives related to user onboarding and product experience



Qualifications

5+ years experience in digital marketing, growth marketing, or performance marketing

Proven experience driving user acquisition for a digital platform or SaaS product

Strong skills in GA4, campaign analytics, content creation, and social media strategy

Experience creating marketing materials (using Canva, Adobe, or similar tools)

Ability to work independently and produce measurable results

Experience with senior audiences or caregiver communities is a plus



Success in This Role Looks Like

Clear growth strategy with prioritized channels

Established social media presence and content engine

Improved funnel conversion and engagement

Demonstrated increase in users and daily activity

Sustainable marketing workflows the internal team can maintain long-term