Media Buying Facebook Expert - Remodeling Niche

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We're hiring a high-level Media Buyer with strong Facebook advertising experience, ideally in the home remodeling niche. You must understand how to create demand for kitchen and bathroom remodelers — not just generate cheap leads.

Your core responsibilities:

Managing, testing, and scaling Meta (Facebook and Instagram) ad campaigns

Identifying winning ads, audiences, and hooks inside Meta Ads Manager

Using performance data to optimize CPL, lead quality, and appointment rates

Running structured testing frameworks across copy, creative, targeting, and placement

Developing and iterating creatives based on outcome metrics

Monitoring KPIs including CPL, CTR, CPM, cost per appointment, and ROI

Editing short-form video ads in CapCut when needed

Creating and refining static ad creatives and image variations

Working inside GoHighLevel to monitor lead flow and optimize tagging

Collaborating on strategy to improve homeowner targeting and messaging

Managing budgets across multiple accounts and scaling proven winners

Producing detailed yet clear performance reports and recommendations

What we require:

Strong expertise in Meta Ads Manager and campaign optimization

Proven ability to identify and scale winning ads based on real data

Experience with GoHighLevel for tracking, tagging, and basic CRM workflows

Ability to edit video content in CapCut

Some image editing and creative design experience

Strong understanding of homeowner psychology and remodeling demand cycles

Experience with lead generation (NOT e-commerce or brand awareness only)

Ability to communicate clearly and professionally in English

Willingness to work U.S. time zones and respond quickly to performance shifts

Highly analytical, resourceful, and execution-focused

This role is for someone who knows how to leverage data, make smart adjustments fast, and generate measurable results. If you know how to find winning ads in the Meta ecosystem and you thrive in a performance-driven environment — you'll excel here.