SENIOR VA — EU B2B, MARKETING & OPERATIONS

SENIOR VIRTUAL ASSISTANT — B2B MARKETING & OPERATIONS
ShoulderSink ApS | Remote | Part-time (50%) with path to full-time by end of 2026


ABOUT US

ShoulderSink is a small Danish B2B company. We make mobile hand hygiene solutions for commercial vehicles — our product is installed in 50,000+ vehicles across Europe. Small team, clear strategy and growing fast across key European markets.


THE ROLE

You work directly with the founder across three areas:

Operations (25%): Track our plans, flag slipping deadlines, ask the right questions, keep things moving without being asked.

Marketing (35%): Build the monthly content calendar. Draft posts using AI tools. Schedule and publish on LinkedIn, Facebook and Instagram across several languages. Track META ad campaigns in Germany and the Netherlands.

Projects (40%): Build prospect lists, execute approved email outreach, log everything in Pipedrive CRM, support influencer programmes and event preparation.

This is a close working relationship. You will have daily contact with the founder and a weekly video status meeting. You need a minimum 2-hour overlap with European/UK business hours (CET).


WHAT WE NEED

- C2 written English — non-negotiable. German or French would be a plus.
- 3+ years as a VA or coordinator in a B2B environment
- Comfortable using AI tools (Claude, ChatGPT or similar) to draft and refine content
- Experience with LinkedIn, Facebook, Google Sheets and Gmail
- CRM experience — Pipedrive preferred
- Proactive communication style: you flag problems before they become crises, not after
- Available for daily contact and weekly video check-in during EU/UK business hours


WHAT WE OFFER

- $600/month at 50% hours
- Performance bonus after 6 months — based on personal and company KPIs
- Possibility of full-time position by end of 2026 for the right person
- Direct, daily access to the founder — fast decisions, no corporate layers
- A real senior role with genuine responsibility — not a task list
- Stable company, clear processes, documented strategy
- Confidentiality agreement required before onboarding


PLEASE APPLY VIA THIS PLATFORM

Please include:
- A short cover note (max 150 words) — why this role, why you. Be specific. Generic applications will not be considered.
- One concrete example of a time you flagged a problem proactively before it became an issue
- Which AI tools have you used, and for what tasks? Give one specific example.
- Your CRM experience — which platform, and what was your role?
- Your available hours and CET overlap
- Your personal situation and workspace setup