CONTENT MANAGER / MARKETING LEAD

The Role:
You will own and run our entire content and marketing operation. You are the person who takes raw photos, video clips, and ideas and turns them into a steady stream of content across 6 platforms, every single day. You will manage a full-time video editor and work closely with the owner to build the Alien Prints brand.
This is a high-output role. We aim to publish 60–80+ posts per week across TikTok, Instagram, Facebook, YouTube, LinkedIn, and Google Business. You will plan the content calendar, write all copy and captions, create graphics, manage all accounts, engage with the audience, and report on performance

What you will do

Content strategy and calendar
• Plan and manage a weekly content calendar across 6 platforms (TikTok, Instagram, Facebook, YouTube, LinkedIn, Google Business)
• Coordinate with shop floor team to collect daily photos and video clips of finished orders and production processes
• Direct the video editor on what clips to create, what hooks to use, and how to format for each platform
• Ensure minimum 2–3 posts per day across platforms, plus daily Stories on Instagram, Facebook, and TikTok

Content creation
• Write all captions, hooks, and copy for every post — friendly, casual, brand-consistent tone
• Create graphics, carousels, infographics, and image posts using Canva
• Build before/after content from customer design requests and finished products
• Turn customer testimonials, reviews, and photos into branded social content
• Create educational content (print method comparisons, branding tips, industry guides)
• Develop recurring content series: Order of the Month, Transformation Tuesday, How It’s Made, Ask AP

Platform management
• Manage and post to all accounts: TikTok, Instagram (Reels + Feed + Stories), Facebook, YouTube (Shorts + long-form), LinkedIn
• Respond to all comments and DMs within 4 hours during business days
• Engage with relevant accounts, hashtags, and communities in our target industries
• Stay current on platform trends, algorithm changes, and viral content formats

Google reviews and reputation
• Manage automated review request system (text/email sent 3 days after delivery)
• Respond to all Google reviews within 24 hours — professional, grateful, brand-consistent
• Goal: reach 100+ reviews with 4.8+ star average within 90 days


Email marketing
• Build and segment email list from past customers
• Design and send monthly newsletter with new products, seasonal promos, and reorder reminders
• Support automated reorder email campaigns (30/60/90 days post-delivery)

Ad creative support
• Create ad images and copy for Meta (Facebook/Instagram) ad campaigns
• A/B test different creative formats and report on performance
• Build a library of high-performing ad assets

Reporting
• Send weekly analytics report to Jeffry: engagement, reach, follower growth, top posts, review count
• Track content performance and adjust strategy based on what works
• Monthly content audit: what’s working, what’s not, what to try next

Requirements
Must have
• 3+ years managing social media accounts for a business (not personal accounts)
• Experience managing 4+ platforms simultaneously
• Strong English writing skills — natural, conversational, no corporate jargon
• Expert-level Canva skills for graphics, carousels, and infographics
• Experience with Meta Business Suite (scheduling, analytics, ad support)
• Proven ability to plan and execute a content calendar at high volume
• Portfolio showing real social media accounts you’ve managed with growth results

Nice to have
• Experience with email marketing tools (Mailchimp, GoHighLevel, or similar)
• Basic video editing skills (CapCut, InShot, or similar)
• Experience creating Meta ad creative (images and copy)
• Background in e-commerce, service businesses, or physical products
• Understanding of SEO and Google Business Profile optimization
• Experience managing or directing a video editor or content team