AI Automation Marketing Manager

THE ROLE

We are looking for a sharp, tech-fluent Virtual Assistant who will OWN the execution of our marketing automation systems. This is not a social media manager job. This is not a content scheduler job. This is an automation operations role. You will be hands-on inside GoHighLevel (GHL), building workflows, managing funnels, running email/SMS campaigns, connecting integrations, and making sure our pipeline never goes cold. You will report directly to the CEO and your output will directly impact revenue.

If you need to be told what to do every hour, this is not the job for you. If you can look at a broken workflow and fix it without being asked, keep reading.

YOUR CORE RESPONSIBILITIES

Build, manage, and optimize automated workflows inside GoHighLevel (GHL) — lead nurture sequences, follow-up campaigns, pipeline triggers, and appointment booking flows
Set up and maintain email and SMS marketing campaigns: segment lists, write copy (or refine AI-generated copy), A/B test, and report on performance
Manage GHL CRM: keep pipelines clean, tag contacts correctly, ensure leads are moving and no one falls through the cracks
Connect and maintain third-party integrations (Zapier, Make/Integromat, webhooks, API connections between GHL and other platforms)
Support AI voice agent workflows — coordinate with vendor platforms (Bland.ai or similar), test call flows, troubleshoot issues
Build and maintain landing pages and funnels inside GHL
Produce weekly performance reports: leads in, leads converted, email open rates, campaign ROI — no fluff, just numbers
Proactively identify broken automations, dead leads, or gaps in the pipeline and fix them before the CEO has to ask
Support vendor sourcing automations — coordinate outbound call or email sequences for pricing and availability requests

WHAT YOU MUST KNOW — NON-NEGOTIABLE

Do not apply if you do not have hands-on experience with ALL of the following:

GoHighLevel (GHL) — workflows, pipelines, campaigns, funnels, calendars. Not surface-level. You must know it cold.
Zapier or Make (Integromat) — building multi-step automation flows

Email marketing fundamentals — deliverability, segmentation, sequences, open rate optimization
Google Workspace — Docs, Sheets, Drive — you will use these daily
Excellent written English — you will be writing copy, SOPs, and reports

NICE TO HAVE (BONUS POINTS)

Experience with AI voice platforms (Bland.ai, Vapi, Retell, or similar)
Experience in the construction, home services, or trades industry
Familiarity with reputation management (Google reviews, GMB optimization)
Basic video editing for short-form content (Reels, TikTok, YouTube Shorts)
Experience with ChatGPT, Claude, or other AI tools for content/automation

Your application must include ALL of the following or it will not be reviewed:

A short video (2–4 minutes, Loom preferred) walking us through a GHL workflow or automation you personally built. Show us the inside of GHL. No screenshots. Live screen share only.
A written answer (3–5 sentences) to this question: A lead came in through a GHL form 3 days ago, was assigned to a nurture sequence, but has not received any messages. You are the automation manager. What do you do first?
Your resume with specific tools and platforms listed — not generic descriptions.
Start your subject line or message with the words: AUTOMATION READY — so we know you read this in full.