Growth Marketer

We are seeking a hands-on Growth Marketing Manager to oversee and grow our Junior Golfer influencer program while directly managing core digital marketing functions including SEO, direct email marketing campaigns, website optimization, paid ads, PPC campaigns, and funnel development. This role requires a balance of creative execution, analytical decision-making, and influencer relationship management to drive measurable growth in reach, engagement, and conversions.

The Growth Marketer will be directly responsible for implementing campaigns, optimizing performance, and collaborating across departments to ensure marketing supports revenue goals, sponsorships, and event growth.

Key Responsibilities:

Influencer Program

Recruit, onboard, and manage junior golfer influencers to promote brand initiatives and tournaments. These Junior Golfers will need your guidance and support in order to be successful.
Coordinate influencer campaigns, product placements, PR boxes, promo codes, and event activations.
Track and report on influencer campaign performance (reach, conversions, ROI).
Build a consistent communication rhythm with influencers to maximize engagement and brand alignment.
Digital Marketing Execution

Plan, design, and execute email marketing campaigns that drive engagement, tournament registrations, and membership growth.
Manage SEO strategy and implement optimizations to improve website traffic and rankings.
Plan, launch, and optimize paid ad campaigns (Google Ads, Meta, and other PPC platforms).
Oversee website updates and funnel development, ensuring high-converting landing pages and click funnels.
Run A/B tests and analyze data to improve lead generation, event registrations, and customer lifetime value.
Ensure all marketing campaigns align with brand voice, visual standards, and business goals.
Collaboration & Reporting

Work with sales and business development to align marketing with sponsorship and revenue targets.
Provide regular reports and dashboards on influencer ROI, SEO progress, ad spend, and funnel performance.
Support interns or freelancers with project direction, task assignments, and quality control.
Stay current with digital marketing and influencer trends to implement fresh strategies.