Marketing Analytics & Tracking Specialist (Contract)

Our UK based online training agency needs help with analytics and reporting on engagement and enrollments

What you’ll do

Audit tracking across:
- Website
- Unbounce landing pages
- Enrolment forms

Fix and standardise tracking using Google Tag Manager
Ensure we can clearly track:
- Lead submissions
- Enrolments
- Source (campaign, channel, etc.)
- Validate tracking end-to-end (lead ? enrolment)

Must have strong experience with:
- Google Tag Manager
- Google Analytics 4
- Conversion tracking
- Experience with Unbounce landing pages

Able to quickly find and fix tracking issues

Deliverables
- Short audit of current tracking (what’s working / broken)
- Clean tracking setup (lead + enrolment events)
- Confirmation that data is accurate across platforms

Please ensure you include a link to your CV.

This is a short term contract to resolve the issues with our current tracking setup