Social Media Marketing Manager

ABOUT THE ROLE
7 Leaves Cafe is a specialty beverage brand with 40+ locations across Southern California and other states. We are building a social media function from the ground up — and we want it built on AI.

This is not a traditional social media role. You will own the entire social media operation — strategy, content creation, scheduling, analytics, and community engagement — using Claude AI (Cowork and Claude Code) as your primary production engine. You are not managing a team of designers and copywriters. You are the operator, and AI is your team.
If you have never used AI tools to produce real marketing output at speed, this role is not for you. If you have, and you are looking for a company that will let you run, keep reading.

WHAT YOU OWN
- Full-stack social media management — across Instagram, Facebook, TikTok, and YouTube Shorts — strategy through execution
- AI-powered content production — using Claude AI (Cowork and Code) to generate copy, campaign briefs, visual direction, content calendars, and performance reports
- Content calendar and publishing cadence — for all platforms, aligned with brand campaigns, seasonal launches, LTOs, and cultural ---------- nts
- Community engagement and brand voice — ensuring every interaction reflects 7 Leaves' warm, culturally rooted, community-driven identity
- Performance analytics and reporting — tracking KPIs (engagement rate, reach, follower growth, content velocity) and translating data into strategic decisions
- Platform-specific optimization — understanding what works on each channel and adapting content format, tone, and timing accordingly
- Cross-functional coordination — partnering with Operations, R&D, and Brand teams to turn business initiatives into social content

REQUIRED QUALIFICATIONS
- 3+ years managing social media for a consumer brand (food & beverage, retail, or lifestyle preferred)
- Demonstrated, hands-on experience using AI tools (Claude, ChatGPT, or equivalent) to produce marketing content — not theoretical knowledge, real output
- Proficiency with Claude AI Cowork and/or Claude Code for content workflows, or demonstrated ability to learn rapidly
- Strong visual eye — you can art-direct AI-generated content, select imagery, and ensure brand consistency without a design team
- Fluency in platform-native content creation for Instagram Reels, TikTok, YouTube Shorts, and Facebook
- Data-driven mindset — you make decisions based on performance metrics, not assumptions
- Excellent written communication — you can write in a brand voice that feels human, warm, and intentional
- Self-directed operator who thrives with ownership and minimal oversight

PREFERRED QUALIFICATIONS
- Experience building AI-augmented workflows — prompt libraries, content templates, automated reporting pipelines
- Familiarity with Claude Projects, Claude Code CLI, or MCP (Model Context Protocol) integrations
- Experience with short-form video production (shooting, editing, or directing)
- Experience with social media management platforms (Later, Sprout Social, Hootsuite, or similar)

HOW WE MEASURE SUCCESS
First 30 Days:
- Audit existing social presence across all platforms
- Establish Claude AI content production workflow (prompts, templates, brand voice calibration)
- Deliver first AI-produced content calendar for leadership review
First 90 Days:
- Full content production pipeline operational — consistent publishing cadence across all four platforms
- Baseline KPIs established and first performance report delivered
- Cross-functional content coordination with Ops and R&D teams in rhythm
Ongoing:
- Month-over-month growth in engagement rate, follower count, and content velocity
- Measurable reduction in content production time through AI workflow optimization
- Brand voice consistency score maintained across all platforms