B2B Lead Generation Specialist — US Commercial (Part-time)

About us

We're a fast-growing wellness brand expanding our commercial footprint across the United States and Australia. Our products are used in high-performance recovery, hospitality, and wellness environments. We have strong direct-to-consumer momentum and are now building out our B2B commercial channel — and we need someone experienced to help lead that charge.

The opportunity

This is not a hand-holding role. We're looking for someone who has done this before — built lead gen infrastructure, identified the right contacts, and driven consistent pipeline for B2B sales teams. You'll be working across a small number of target sectors in the US and will have significant ownership over how we approach the market.

Target sectors

You'll be generating leads across a focused set of commercial verticals including:
- Wellness centres and recovery studios
- Hospitality (boutique hotels, resorts, members clubs)
- Universities, colleges, and high schools
- Fire departments and law enforcement
- New residential developments and building amenities

What you'll own

- Building and managing a lead generation infrastructure from the ground up
- Researching and building high-quality contact lists by sector
- Setting up and managing outreach tools and sending infrastructure
- Running multi-channel outreach campaigns (email + LinkedIn)
- Qualifying inbound responses and flagging warm leads for the team
- Building a simple reporting structure so we always know what's working

What we're looking for

- Proven experience running B2B lead generation campaigns independently
- Strong working knowledge of lead gen and outreach tools (we want to hear what you use)
- Comfortable working with a small, fast-moving team with limited hand-holding
- Excellent written English — you'll be representing our brand in outbound communications
- Self-directed — you manage your own workflow and proactively report on progress
- Experience targeting US-based contacts is a strong plus

Engagement

This is a part-time remote role with flexible hours. We care about results, not clock-watching. If this goes well, there's a clear path to expanded scope as the commercial channel grows.

How to apply

Please apply with:

1. A brief overview of a B2B lead gen campaign you've run — what sectors, what tools, what results
2. The tools you currently use or have used for list building, outreach, and tracking
3. Your availability and preferred working arrangement

We review applications on a rolling basis. Shortlisted candidates will be invited to complete a short practical task before any interviews.