Social Media Manager

???? IMPORTANT – READ BEFORE APPLYING
We are NOT looking for someone to “just post content.”
We are looking for a marketing-minded Social Media Manager who can help us:
???? Generate buyer & seller leads
???? Build brand authority
???? Turn content into conversations
If you don’t understand hooks, CTAs, and conversion, this role is not for you.
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???? About Us
We are a fast-growing real estate team based in Southwest Florida using high-converting marketing strategies and exclusive guarantees, including:
? 100% Market Value Guarantee
? Buy Back Guarantee (Love It or Leave It)
? Certified Pre-Owned Homes
? Trade-Up Program
We are building a dominant online presence, and you will play a key role in that growth.
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???? Your Role
You will be responsible for managing and growing our presence across:
• Facebook
• Instagram
• TikTok
• YouTube Shorts
• Google Business Profile
• X (Twitter)
Your job is to turn content into leads, conversations, and appointments.
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???? Responsibilities
???? Content Creation & Posting
• Create and schedule daily content
• Write captions with strong hooks + clear CTAs
• Repurpose videos into reels/shorts
• Design graphics using Canva (on-brand)
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???? Video Editing
• Edit short-form videos (Reels, TikTok, Shorts)
• Add captions, hooks, and engagement elements
• Make content visually engaging and fast-paced
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???? Lead Generation Focus
• Drive traffic to landing pages and offers
• Promote listings, price drops, and buyer programs
• Create posts that generate inbound messages and inquiries
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???? Campaign Management
• Build 30-day content calendars
• Execute listing launch campaigns
• Support recruiting and brand campaigns
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???? Engagement
• Respond to comments and messages
• Engage with audience to build relationships
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???? Reporting
• Track performance (views, engagement, leads)
• Provide weekly updates and improvement ideas
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???? Requirements
MUST HAVE:
• Proven experience managing social media accounts
• Strong English communication (written & basic spoken)
• Canva design skills
• Video editing experience (CapCut or similar)
• Understanding of social media marketing & trends
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HUGE PLUS:
• Real estate experience
• Experience with CRM tools (Lofty preferred)
• Paid ads or funnel experience
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? What We’re Looking For
• Organized and reliable
• Takes initiative (does NOT wait for instructions)
• Understands marketing psychology
• Focused on results, not just tasks
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???? Compensation
• Based on experience
• Opportunity for long-term growth + bonuses based on performance