Marketing Manager

???? Marketing Manager – Brand, Strategy & Growth (Real Estate Media)

Location: Hamilton, New Zealand (Hybrid / Flexible)
Company: Blue Eagle Media
Employment Type: Part-time (with pathway to full-time)

About Us
Blue Eagle Media is a fast-growing real estate media company based in Hamilton, New Zealand. We work alongside real estate agents to deliver high-quality photography and video that helps them stand out, win listings, and grow their business.

As we expand into new regions and services, our focus is shifting beyond media into a full-scale marketing agency — both for our own brand and for the agents we partner with.

We are now looking for a Marketing Manager to help lead this next phase.


The Role
This is a strategic and hands-on role focused on building Blue Eagle Media into a market-leader, while also developing marketing systems and services we can offer to our agents.

You will be responsible for:
- Driving brand positioning
- Creating and executing marketing strategies
- Supporting sales growth
- Building scalable marketing systems for both the business and our clients

This role will start part-time, with a clear pathway to full-time as the business grows and results are proven. The better you are, the faster this will happen.

Key Responsibilities
- Brand & Positioning
- Develop and execute a clear strategy to position Blue Eagle Media as a leading real estate media brand in New Zealand
- Oversee brand consistency across all platforms (social, website, email, etc.)
- Build authority through content, messaging, and strategic campaigns
- Marketing Strategy & Execution
- Create and implement marketing plans to drive:
- Agent acquisition
- Brand awareness
- Lead generation
- Oversee and improve social media strategy
- Identify new growth opportunities and marketing channels

Sales & Growth
- Work closely with the business owner to align marketing with revenue goals
- Help develop offers and campaigns that convert agents into long-term clients
- Contribute to sales conversations and strategy where required
- Client Marketing Services (New Growth Area)
- Help design and deliver marketing and brand-building services for real estate agents, including:
- Social media strategy
- Personal branding
- Content planning
- Build scalable systems that can be rolled out across multiple agents

Leadership & Strategy
- Take ownership of marketing direction and confidently lead discussions
- Bring ideas, challenge thinking, and drive execution
- Stay up to date with trends in real estate marketing and digital strategy

What We’re Looking For
- Experience & Skills
- Proven experience in marketing, brand building, or growth roles
- Strong understanding of:
- Digital marketing
- Social media strategy
- Lead generation
- Brand positioning
- Ability to think both strategically and execute practically
- Experience in or working with real estate (preferred but not essential)

Personal Attributes
- Confident communicator who can lead conversations and take control when needed
- Strong decision-making and strategic thinking ability
- Self-motivated and able to work independently
- Creative, but also commercially minded
- High standards and attention to detail
- Honest, reliable, and committed to long-term growth
- Formal qualification in marketing or business
- Experience working with agencies or service-based businesses
- Experience building personal brands or managing client accounts

Why Join Us
- Opportunity to help build a dominant brand in a growing market
- Be part of expanding into new regions and services
- Ability to shape both the business and a new revenue stream
- Flexible working structure
- Clear pathway from part-time to full-time as the role scales

How to Apply
Please email ----------
with:
- A short introduction about yourself
- Your relevant experience
- Examples of brands, businesses, or campaigns you’ve worked on
- Your availability (hours per week)
- Your location

Application Questions
- How would you position a real estate media company to stand out in a competitive market?
- What would your first 90-day plan look like in this role?
- What experience do you have with lead generation and converting clients?
- How would you help real estate agents grow their personal brand?
- What marketing channels do you believe are most effective right now and why?
- What results have you achieved in previous roles (metrics if possible)?
- What are your expected rates or salary expectations?

Important
Due to the volume of applications, emails submitted through the website will not be reviewed. Please apply directly via email with the required information.

Thank you and I look forward to hearing from you.