LinkedIn Lead Generation & Appointment Setter (Remote)

Location: Remote
Employment Type: Full-Time

The Opportunity

We’re looking for a LinkedIn Lead Generator / Appointment Setter to drive new business conversations through high-volume, high-quality outbound outreach.

This is a performance-driven role suited for someone who can consistently convert cold prospects into booked meetings and demonstrate clear impact on pipeline and revenue.

What You’ll Do

You’ll own the top-of-funnel outbound process—from prospecting to booking qualified meetings—while contributing directly to sales growth.

Execute daily LinkedIn outreach (connection requests, cold messaging, follow-ups)
Build and manage targeted prospect lists across UK and US markets
Craft and optimize high-converting messaging (hooks, positioning, objections, follow-ups)
Book qualified meetings directly into the sales team’s calendar
Track and report on key metrics: connections, replies, booked meetings, show rates, and pipeline impact
Continuously improve outreach through A/B testing and targeting refinement
Collaborate with sales leadership on ICP, messaging, and qualification criteria

What Success Looks Like (First 90 Days)
Established a repeatable outbound system (list building, messaging, follow-ups)
Consistent weekly meeting bookings from LinkedIn outreach
Clear reporting from activity ? meetings ? pipeline contribution
Improved reply and booking rates through optimized messaging and targeting

What We’re Looking For
A results-driven professional with strong outbound execution and sharp communication skills.

Must-Have
Proven experience in LinkedIn outbound lead generation
Track record of booking meetings and influencing revenue
Experience working with UK and/or US markets
Ability to manage high-volume outreach without compromising quality
Strong written communication and persuasion skills
Highly organized and data-driven

Nice-to-Have
Background in insurance, financial services, or high-consideration sales
Familiarity with CRMs and outbound tools (e.g., HubSpot, Salesforce)
Experience supporting sales teams with qualification and handoff

What to Highlight in Your Application
Average weekly/monthly meetings booked
Reply and connection acceptance rates
Markets or campaigns handled (UK/US)
Pipeline or revenue influenced (ranges acceptable)

Why Join
High-impact role with clear performance metrics
Opportunity to build and own outbound strategy
Growth-focused and results-driven environment