Social Media Manager & Content Strategist

About Us
We are a holistic pet care brand looking for an experienced Social Media Manager who is also a proven strategist who understands the difference between posting content and building something.
We operate a purpose-built wellness environment in Culver City, CA, where every detail is intentionally designed to support pet health. Our audience is educated, values-driven, and growing. We need someone who can meet them where they are and bring more people into the conversation.
This is not a role for someone looking to manage a feed. This is a role for someone who thinks in categories, builds audiences, and executes without being managed.

What You'll Do
Publish 4 pieces of content per day across Instagram, TikTok, Facebook, and YouTube Shorts — consistently
Develop and manage a monthly content calendar rooted in our core brand pillars
Produce and post short-form video, Reels, carousels, stories, and static posts
Write captions and scripts that educate first and sell second — our voice is calm, knowledgeable, and authoritative, never pushy
Monitor analytics weekly — track what's growing, what's stalling, and adjust accordingly
Collaborate with our content team (video editors, graphic designers) to brief, review, and approve assets
Maintain strict brand language consistency — our terminology is specific and non-negotiable
Identify trends and content opportunities relevant to pet wellness, holistic health, and lifestyle audiences
Engage with our community in the comments and DMs in a way that reflects our brand voice

What You Must Bring
3+ years managing social media for a business, brand, or client — not just personal accounts
A portfolio or live accounts you can show us right now — results, not just posts
Proven ability to publish high-volume content consistently (4x/day or equivalent output)
Strong grasp of short-form video strategy — hooks, pacing, captions, and platform-native formats
Excellent writing and storytelling skills — you can turn a complex idea into a clear, compelling caption
Comfort working with brand guidelines and messaging frameworks — you follow rules before you break them
Ability to read analytics and make strategic decisions based on data, not guesses
Self-directed and deadline-driven — you don't wait to be told what to post

Bonus Skills
Experience in health, wellness, lifestyle, or pet industry content
Familiarity with StoryBrand, Category Design, or value-first content frameworks
Basic video editing skills (CapCut, Reels editor, or similar)
Experience growing an account from under 5K to meaningful engagement
Understanding of SEO for social — hashtags, keywords, searchability
Canva or Adobe proficiency for quick asset creation

This Role Is Ideal For Someone Who...
Has built or grown a brand's social presence and can prove it
Genuinely enjoys content strategy — not just execution
Understands that consistency beats virality every single time
Is comfortable learning a brand's voice deeply and staying in it
Wants to work on something that actually means something — not just another product
This is not the right fit if you need daily direction, struggle with volume, or are still learning the basics of social media strategy.

How to Apply
Send the following with the subject line: "Social Media Manager — W2W
A link to at least one business account you've managed (FB, Instagram, TikTok, or YouTube)
Your portfolio — examples of content you've created, campaigns you've run, or results you've driven
2–3 sentences on your content strategy approach — how do you d ---------- what to post?
Your availability and rate expectations
Applications without account examples will not be reviewed.