Outreach Specialist - Creator, Affiliate, Influencer & Press Partnerships

We’re looking for a proactive Outreach Specialist to lead partnerships with creators, affiliates, influencers, and media. Your role is to identify relevant partners, build relationships, and drive collaborations that expand brand awareness and revenue.

You’ll also help monitor conversations happening online about our brand and category, engaging with posts and comments to build relationships and identify partnership opportunities.

Responsibilities

- Identify and research creators, influencers, affiliates, and journalists aligned with our brand
- Conduct high-volume outreach via email, DMs, and partnership platforms
- Build and manage relationships with creators and media contacts
- Coordinate collaborations, product seeding, and affiliate partnerships
- Monitor social platforms for posts or discussions related to our brand and engage thoughtfully with comments and conversations
- Find relevant posts and threads where our brand is being discussed and respond appropriately
- Track outreach performance and maintain organized CRM/contact lists
- Help generate earned media opportunities and press mentions

Ideal Candidate

- Strong communicator who is comfortable reaching out to strangers
- Highly organized and persistent with follow-ups
- Experience with influencer marketing, affiliate programs, community engagement, or PR outreach
- Familiar with platforms like Instagram, TikTok, YouTube, X, Reddit, Substack, and podcasts
- Self-starter who can work independently and hit outreach targets

Bonus

- Existing relationships with creators or journalists
- Experience scaling affiliate programs
- Familiarity with health, wellness, or consumer brands