SEO Specialist | Local SEO | SEO Content Writing

About this role

SEO Specialist — Home Services

Nexta Talent is sourcing an SEO Specialist for clients in the home services industry — movers, HVAC contractors, plumbers, roofers, landscapers, and similar local service businesses. This is a local-SEO-focused writing role where every piece you produce is built to drive leads from local search, not just to read. You will work from structured content briefs, apply local SEO and entity-based optimization principles, and deliver content that ranks in target service areas.

Key Responsibilities

Write SEO-optimized content across multiple formats: location/service pages, blog posts, press releases, guest posts, and content refreshes
Build location-specific service pages targeting "[service] in [city]" patterns with unique, locally-relevant content
Optimize on-page elements — title tags, meta descriptions, heading hierarchy, URL slugs — for local search intent
Apply local SEO principles: NAP consistency, service-area targeting, geo-modified keyword clusters, and entity optimization
Develop internal linking strategies connecting service pages, location pages, and supporting blog content
Audit and refresh existing content to improve declining rankings and prevent cannibalization
Achieve minimum content optimization scores (e.g., Surfer SEO 70+) on all deliverables

Required Qualifications

2+ years writing SEO-optimized content, preferably for local businesses or home service companies
Solid grasp of local SEO: location pages, service-area targeting, GBP content, local keyword research
On-page SEO proficiency: title tags, meta descriptions, heading structure, schema markup awareness
Experience with keyword research and clustering for location-based and service-based terms
Proficiency with at least 2 SEO tools (Ahrefs, Semrush, Surfer SEO, Clearscope, Frase, or MarketMuse)
Portfolio of published SEO content with evidence of ranking performance

Preferred Qualifications

Direct experience writing for home service companies (movers, HVAC, plumbing, roofing, landscaping, etc.)
Experience with entity-based SEO and local knowledge graph optimization
Background in content auditing — cannibalization detection, content gaps, refresh strategies
Understanding of the home services buyer journey and writing content that converts local searchers

Quality Standards

All deliverables must pass originality checks (Copyscape/Originality.ai)
Blog posts must achieve 70+ Surfer/Clearscope content score
Location pages must contain unique, locally-relevant content — no thin doorway pages
Max 2 revision rounds per deliverable; pieces failing quality gates after revisions are rejected

Growth Opportunity

Top performers who consistently deliver high-quality work and demonstrate strategic thinking beyond content execution will be considered for advancement into a full-time strategic role — leading content strategy, managing client accounts, and shaping SEO direction across our portfolio of home service clients.

Requirements

Required:

2+ years writing SEO-optimized content, preferably for local businesses or home service companies
Understanding of local SEO fundamentals: location pages, service-area targeting, Google Business Profile content, local keyword research
Demonstrated knowledge of on-page SEO: title tags, meta descriptions, heading structure, schema markup awareness
Experience with keyword research and clustering for location-based and service-based terms
Working knowledge of internal linking strategy and site architecture for multi-location service businesses
Proficiency with at least 2 SEO tools: Ahrefs, Semrush, Surfer SEO, Clearscope, Frase, or MarketMuse
Strong written English with ability to write persuasive, conversion-focused copy for service businesses
Portfolio of published SEO content with evidence of ranking performance

Preferred:

Direct experience writing for home service companies (movers, HVAC, plumbing, roofing, landscaping, pest control, etc.)
Experience with entity-based SEO and local knowledge graph optimization
Familiarity with LocalBusiness schema markup (JSON-LD)
Background in content auditing — cannibalization detection across location pages, content gaps, refresh strategies
Experience writing press releases for local businesses
Understanding of the home services buyer journey and how to write content that converts local searchers

HOW TO APPLY:

We use a structured screening process to ensure the best fit. To be considered, submit your application with a short cover letter and screening responses at www. applynexta.online