Call & Lead Generation Sales Executive — Business Development

Call & Lead Generation Sales Executive (Business Development)

Company: VSF Marketing — Full-Service Digital Marketing Agency (Tampa, FL, USA)
Employment: Full-Time (40 hours/week) | Remote | Philippines-Based

ABOUT VSF MARKETING
VSF Marketing is a veteran-owned, family-operated full-service digital marketing agency based in Tampa Bay, Florida. With 20+ years of sales and marketing experience, we deliver WordPress websites, SEO, Google Ads (PPC), social media management, email marketing, and complete marketing solutions for U.S. business owners across multiple industries.

We're growing fast and looking for a hungry, results-driven sales professional to join our team. This is NOT a virtual assistant role — this is a real sales position for someone who knows how to pick up the phone, have real conversations with business owners, and book qualified meetings.

YOUR #1 GOAL:
Book 15 qualified appointments per week (3 per day) with decision-makers — business owners, C-level executives, IT directors, and operations managers across the United States.

WHAT YOU'LL DO DAILY:
- Outbound Cold Calling — Make 80-100+ calls per day to U.S. business owners using our lead lists and CRM tools
- Lead Qualification — Use a consultative sales approach to identify prospects who genuinely need marketing help (budget confirmed, pain points identified, website reviewed)
- Appointment Setting — Book qualified discovery calls/meetings between prospects and our sales team
- Objection Handling — Confidently address common objections around marketing ROI, website costs, agency trust, "I already have a guy," and more
- CRM Management — Log every call, update lead status, track pipeline activity, and maintain clean data in our CRM system
- Follow-Up Sequences — Execute multi-touch follow-up via phone, email, and LinkedIn to nurture prospects
- Daily Reporting — Report on calls made, conversations had, appointments booked, and pipeline metrics

WHO YOU'LL BE CALLING:
- Business owners (small to mid-size) across the United States
- C-level executives — CEOs, CMOs, COOs of companies doing $500K-$10M+ in revenue
- IT directors and managers — Companies that need website and technology solutions
- Industry focus: Home services (HVAC, plumbing, roofing, electrical, landscaping), professional services (lawyers, accountants, consultants), medical/dental practices, real estate, construction

MUST-HAVE REQUIREMENTS:
1. Proven Cold Calling Experience — You've made high-volume outbound calls (80-100+/day) and can prove it with metrics
2. B2B Sales / Appointment Setting Track Record — You've booked qualified meetings, not just "transferred calls"
3. Perfect English Communication — Clear, professional, American-neutral accent. No language barrier.
4. Digital Marketing Knowledge — You understand SEO, PPC/Google Ads, social media marketing, and website development and can articulate their value
5. CRM Proficiency — Experienced with CRM tools (HubSpot, Salesforce, Apollo.io, GoHighLevel, or similar)
6. Objection Handling Skills — Comfortable handling pushback on price, trust, timing, and competition
7. Self-Motivated & Disciplined — Manage your time, hit your numbers, stay accountable
8. 40-Hour/Week Commitment — Full-time schedule aligned with U.S. Eastern Time business hours

PREFERRED QUALIFICATIONS (Big Plus):
- Experience selling digital marketing or agency services
- Familiarity with Sandler Sales Methodology or similar consultative selling frameworks
- Previous experience calling U.S. home services businesses
- Experience with Apollo.io, SEMrush, or similar sales/marketing intelligence tools
- LinkedIn outreach experience

WEEKLY PERFORMANCE TARGETS:
- Outbound Calls: 400-500+
- Meaningful Conversations: 40-60
- Qualified Appointments Booked: 15
- Show Rate: 80%+
- CRM Updated & Clean: 100%

WHAT "QUALIFIED" MEANS AT VSF:
Every appointment must meet these criteria — no junk meetings:
- Decision-maker confirmed (owner or someone who can say "yes")
- Budget discussed (services start at $2,500+)
- Website reviewed and opportunities identified
- Real marketing pain point (no leads, bad website, wasting money on ads)
- Specific date/time confirmed for meeting

WHAT WE OFFER:
- Competitive base salary with performance bonuses
- Full-time, stable employment — not project-based
- Training, scripts, objection-handling guides, and ongoing coaching
- Growth opportunity — senior sales, team lead, or account management
- Professional tools provided — CRM, dialer, lead lists, marketing collateral
- Great team culture — small, tight-knit team that rewards results
- 100% remote — quiet workspace and reliable internet required

TOOLS YOU'LL USE:
- CRM system (Accelo / Apollo.io)
- Phone dialer (RingCentral)
- Google Workspace (Gmail, Calendar, Sheets)
- LinkedIn (research and outreach)
- SEMrush (prospect website research)
- Slack (team communication)

HOW TO APPLY:
In your application, please include:
1. Your experience with outbound cold calling (how many calls/day, in what industry)
2. Your appointment setting metrics (appointments/week, conversion rates)
3. A brief voice recording or video introduction (60-90 seconds) so we can hear your English communication skills
4. Your experience with CRM tools (which ones, how you used them)
5. Why you're the right person for this role

WARNING: Applications without a voice sample or specific sales metrics will not be considered.

VSF Marketing is a veteran-owned, family-operated business. We value integrity, hard work, and results. If you're ready to be part of something real — not just another VA gig — apply now.