QA Manager (Quality Assurance Manager)

Role Title: QA Manager (Quality Assurance Manager)

Department: Operations / Fulfillment

Overview

The QA Manager is responsible for ensuring that all client-facing deliverables meet the company’s quality standards before going live. This role acts as the final checkpoint to prevent errors, protect client experience, and reduce costly mistakes.

Key Responsibilities

- Own and enforce the QA process across all departments

- Review all deliverables before client exposure (funnels, ads, automations, reports)

- Maintain and update QA checklists for each service type

- Identify recurring errors and implement preventative systems

- Collaborate with Directors to improve fulfillment quality

- Track and report error rates and QA performance weekly

QA Scope Includes

- Funnel functionality (links, pages, mobile responsiveness)

- Tracking & analytics (pixels, events, attribution)

- Copy accuracy & brand alignment

- Automation flows (emails, triggers, integrations)

- Offer and pricing accuracy

KPIs

- Error Rate (% of deliverables with issues)

- QA Pass Rate (first-time approval rate)

- Client Complaint Rate

- Time to QA Completion

- Repeat Issue Frequency

Requirements

- Extreme attention to detail

- Experience in marketing ops, funnels, or campaign delivery

- Strong systems/process mindset

- Ability to enforce standards across teams

Non-Negotiable Rule

No deliverable goes live without QA approval.