Graphic Designer – Brand Kit & Print Marketing Template

Overview
- We are launching a new direct marketing company focused on distributing monthly printed leaflets to households. These leaflets will promote local businesses, featuring special offers, discounts, and coupons.
- We are seeking a talented and reliable graphic designer to help bring this concept to life through a cohesive brand identity and practical, print-ready templates.

Scope of Work
Phase 1: Brand Kit Development
- Logo design (primary and variations)
- Colour palette
- Typography selection
- Brand guidelines (simple usage guide)
- Visual style direction (modern, clean, and suitable for local advertising)

Phase 2: Leaflet Template Design
- Design a reusable, print-ready leaflet template
- Layout must accommodate multiple advertisers per page
- Clear sections for:
- Business ads
- Offers/coupons
- Contact details
- Easy-to-use structure so new artwork can be dropped in each month
- Optimised for print (bleed, margins, high resolution, etc.)
- File formats suitable for editing (e.g. Adobe InDesign, Canva, or similar)

Deliverables
- Complete brand kit package
- Editable leaflet template file(s)
- Print-ready PDF example
- Basic instructions or guidance on how to update the template

Ideal Candidate
- Strong graphic design portfolio (branding + print work essential)
- Experience designing for print marketing materials
- Proficiency in tools such as Adobe InDesign, Illustrator, or Canva
- Ability to create clean, commercially effective layouts
- Good communication and ability to meet deadlines

Future Opportunity
- This is an initial project, but there is strong potential for ongoing monthly work, including:
- Updating leaflet editions
- Creating additional marketing materials
- Supporting the growth of the brand