Professional LinkedIn Outreach Specialist

The Role
We are looking for a highly strategic, results-driven LinkedIn Outreach Specialist to join our team at Penji. Your primary mission is simple but challenging: turn cold LinkedIn connections into booked calendar meetings and drive our growth forward.
We don't want someone who just clicks "connect" and relies on generic, automated spam. We need a skilled conversationalist who understands B2B networking, knows how to bypass the noise, and can build immediate, authentic rapport with our target audience.

Your Key Objectives (The KPIs)
You are coming in to solve a specific problem: filling our pipeline. Your success will be measured by:
• Scheduling 10 Qualified Demos Per Week: This is your primary North Star. Every action you take should drive toward this number.
• Maintaining an Exceptionally High Response Rate: We set our standards aggressively high. While our ultimate stretch goal is a 50% response rate, we know that requires world-class execution. Your mandate is to ruthlessly A/B test, refine targeting, and optimize copy to push our metrics to the absolute limit.

What You’ll Be Doing
• Targeted Prospecting: Identify and build lists of highly qualified leads on LinkedIn.
• Outbound Messaging: Craft personalized, engaging connection requests and follow-up sequences.
• Inbox Management & Triage: Handle responses dynamically. Overcome objections, answer initial questions, and seamlessly pivot conversations toward a booked demo.
• Iterative Optimization: You will be expected to test, tweak, and figure out the exact messaging angles that convert our specific audience. You own the process.

Who You Are
• Experienced: You have a proven track record of booking B2B meetings specifically through LinkedIn outreach.
• A Strategic Thinker: You don't need hand-holding. You know how to take an aggressive goal and figure out the "how" to get there.
• Copywriting Sharpness: You know how to write concise, punchy messages that get decision-makers to actually hit "reply."
• Fluent in English: Excellent written communication skills with a firm grasp of a professional, conversational business tone.

How to Apply
(Magic Phrase: conversational)
To ensure your application stands out:
1. Complete the application form: ----------
2 . Attach your portfolio or relevant work samples.