Social Media Manager (Instagram + Facebook + LinkedIn) — Education Brand (Remote, Part-Time)

The Aftercare Academy delivers clinically grounded education for qualified therapists, focused on safe, structured Manual Lymphatic Therapy and postoperative care. We help therapists progress from uncertainty to confident, ethical practice through clear teaching, professional standards, and real clinical experience.

The Role

I’m looking for a Social Media Manager to take ownership of our content execution — turning ideas and raw material into consistent, well-presented posts that build trust and drive workshop/masterclass enquiries.

This is not a “trendy” beauty brand. The tone needs to feel professional, calm, educational, and credible.

Key Responsibilities (Core)
Content planning + scheduling for Instagram & Facebook (weekly/monthly calendar)
Create and publish reels, carousels, and posts from provided topics, voice notes, rough copy, and existing assets
Write strong, clear captions with appropriate CTAs (without hype)
Community management: respond to comments/DMs (within agreed boundaries), flag clinical questions for escalation
Maintain brand consistency (voice, formatting, cleanliness, professionalism)
Track performance and share simple weekly insights: what’s working, what to repeat, what to stop

Nice-to-Haves
Experience repurposing long-form content into short-form posts
Basic video editing (CapCut/Veed) and clean subtitle formatting
Canva confidence (templates, simple on-brand layouts)
Light support with email content promos (optional)

What I’m Looking For
Excellent written English and judgement (tone matters here)
You can translate complex/clinical topics into clear, digestible content
Highly organised: you plan, schedule, and don’t miss deadlines
Comfortable working with templates and systems
Proactive communicator — suggests improvements, doesn’t wait to be chased

Platforms & Tools
Instagram + Facebook
Metricool
Canva
Meta Business Suite (or Later/Buffer)
CapCut/Veed (optional but helpful)
Google Drive/Docs/Sheets

Hours & Pay
Part-time to start: approx. 10–15 hours/week (potential to grow during launches)
Remote and flexible, with agreed response windows for messages

Success Looks Like
Consistent, high-quality posting
Content that builds trust and positions us as the professional standard
Increased enquiries and conversions to masterclasses/workshops
A smooth workflow where content is planned ahead (not last-minute)

How to Apply

Please send:
A short intro and your relevant experience
Links to 2–3 accounts you’ve managed (or portfolio examples)
Your availability + hourly rate
Tools you’re confident in (Canva, CapCut/Veed, scheduling tools)
Answer: How would you handle a DM asking for clinical advice?
Optional: Create a sample caption for a post titled:
“When is it safe to use deeper pressure work after surgery?” (educational, calm, professional tone)