LIST BUILDING - 100+ Influencer List Needed for Large Toy Slime Brand

Scope of Work (General Job Description)

SPECIALIST needed to build a list of influencers for a premium, playful toy slime brand. The objective of your list is to find ideal creators to partner full time with our slime brand. We are looking for promising and aspiring creators to participate as full-time creators within our organic brand’s ecosystem. The ideal creator would create full time for our organic channels. We don’t care about their existing following so much as their fit with the brand. We will select 2-3 creators from this list and offer them positions as full time creators within our organic brand’s ecosystem.

Your outcome is to:
- Build a list of 100+ influencers within the below parameters and on the brand guidelines sheet you will be provided that match our requirements.
- Focus on product-influencer fit and highlight influencers who are most likely to fit with the brand.

Success for this project is building a list of ideal creators who would work full-time in Austin, TX for PeachyBbies under the banner of our organic social media channels (see below.) You are building lists of creators who you think would fit best to work with us.




Key Bullet Points
Required: At least 100 ideal influencers on your list.
Required: Influencer creates video on Youtube, Tiktok, Instagram, or Meta.
Required: Influencer fits the aesthetic and feel of the brand, and seems like they would be excited to work with the brand.
Required: Influencer has a strong committed following with HIGH engagement (lots of comments, positive engagement despite their size, etc)
Required: Influencers do not have their own (significant) brand, store, or shop.
Ideal: Influencer is ideally BELOW 100,000 followers. This is because full time influencers or extremely successful channels are unlikely to accept full time positions as organic creators for our brand. We will consider exceptions but we don’t want a list of large follower influencers.


Examples of Ideal Creators

The ideal creator is a person with high energy, crafting or toy adjacent focus, and a unique personality or identifiers that kids and young females can remember and attach to. The ideal creator appeals to our core demographic, listed below.

This creator must be able to fly to our HQ and film or even move full time to us. Thus they should not be too large and have a lot of existing partnerships that would prevent them from considering our opportunity.

Here are some creators below we thought were ideal but didn’t work out for various reasons.

Benjamin Cahoon - ( ---------- ) - Highly energetic and positive. Pottery crafting works well and he would do well showing the crafting process of slimes and making new slimes.

Moon Miko - ( ---------- ) - Miko’s unique voice stands out and is recognizable through just audio. Positive, creative energy. Appeals to young female demographic and asian demographic. No real association with brands and small enough to consider working with us full time.

Mary Allyson - ( ---------- ) - Appeals directly to our demographic of young female of 6-12 females AND 15-25 females. Younger females think she’s cool and older females look up to her. She plays directly with toys and crafting and everyone watching this would be interested in toy slime. However she is too large to be an in-house creator so we would not select her.

Our Organic Social Media Channels

We are an ORGANIC brand running these channels ourselves. The ideal creator will create on these channels with us full time.

Youtube 10.4m -> ----------

Tiktok 6.4m -> ----------

Instagram 1.1m -> ----------

Our Core Demographic:

CORE DEMOGRAPHIC #1 - 6-12 year old females. Representing about 80% of our audience, the influencer we choose must appeal to this audience.
CORE DEMOGRAPHIC # ---------- year old females. Represents therapy, mental health, stress relief.


List Building Details:

Please build the list in a Google Sheet. Include the following columns:

Platform - (Youtube, Instagram, etc)
Name - The name of the influencer.
Channel - The channel name and link.
Engagement Rate - The ratio of engagements to views usually - use your favorite app or extension to get this. (Grin, Influencer by Wednesday, etc)
Followers - The # of followers the influencer has on that channel.
Gender - The gender of the influencer.
Ethnicity - The ethnicity of the influencer.
Description - A short description of why this influencer was selected and is on this list.


To Apply:

Apply with the TITLE: “Ideal Creators for PeachyBbies - List Building Application”


INCLUDE:
- 3-5 influencers you think would be ideal for this project. (This is so we know you can do the rest of the work) And tell us WHY you choose them. Thoughtful descriptions will get you the job. This is the most important part of the application.
- A description of your experience and/or portfolio, and why you’re confident you can do this work. Please restate your understanding of the assignment so we know you understand it.
- Your expected turnaround time to build this list. We expect a skilled applicant to research each influencer for this list for about 10-20 minutes and for the project time to take about 25 hours.

We will NOT consider:
- Applications that don’t include the correct title or 3-5 ideal influencers.
- Any AI written submissions.

Thank you!