Paid Ads Specialist

About the Company
Keystone Click is a Milwaukee-based B2B digital marketing agency that helps manufacturers, professional services firms, and growth-stage companies build pipelines through strategy-led digital marketing. We punch above our weight, combining sharp strategy with hands-on execution across SEO, content, paid media, and marketing automation. Our team is collaborative, process-driven, and committed to measurable results.

Position Overview
We’re looking for a Part-Time Paid Social Media Specialist based in the Philippines to own the day-to-day planning, execution, and optimization of paid social campaigns across ---------- and Facebook/Meta for our portfolio of B2B clients. You’ll work closely with our Account Manager, content team, and account strategists to translate client goals into high-performing ad campaigns that generate qualified leads and measurable pipelines. This is a part-time contract role at a rate of $10/hr, with a strong possibility to grow into a full-time position based on performance and business needs.

Key Responsibilities
- Plan, build, launch, and manage paid social campaigns on LinkedIn Campaign Manager and Meta Ads Manager (Facebook & Instagram) across multiple client accounts.
- Develop audience targeting strategies including custom audiences, lookalike audiences, retargeting segments, and ABM-style targeting on LinkedIn.
- Write compelling ad copy and collaborate with creative resources on ad visuals, carousels, and video assets tailored to B2B audiences.
- Monitor campaign performance daily; optimize for KPIs such as CPL, CTR, ROAS, and conversion rates through A/B testing, bid adjustments, and budget reallocation.
- Build and maintain campaign dashboards and performance reports for internal stakeholders and client-facing delivery.
- Conduct competitive research and audience insights analysis to inform campaign strategy and messaging.
- Manage ad spend budgets responsibly, ensuring pacing aligns with monthly and quarterly targets.
- Stay current with platform algorithm changes, new ad formats, and paid social best practices – proactively bringing recommendations to the team.
- Coordinate with the content and SEO teams to align paid efforts with organic strategy and ensure consistent messaging.

Qualified Applicants
- 3+ years of hands-on experience managing paid social campaigns on ---------- and Facebook/Meta for B2B clients or agencies.
- Demonstrated expertise in LinkedIn Campaign Manager (Sponsored Content, Message Ads, Lead Gen Forms, Conversation Ads) and Meta Ads Manager.
- Strong analytical skills with the ability to translate data into actionable optimization decisions.
- Experience building audience segments, retargeting funnels, and multi-touch attribution models.
- Proficiency with analytics and reporting tools (Google Analytics, Looker Studio, or equivalent).
- Excellent written English communication skills – you’ll write ad copy and collaborate across time zones via Slack, email, and project management tools.
- Self-starter mentality with strong time management; comfortable working independently in a remote, async-first environment.
- Portfolio or case studies showing measurable paid social results (lead volume, CPL reduction, ROAS improvement, etc.).

Preferred Qualifications
- Experience working with U.S.-based B2B agencies or clients in manufacturing, or professional services.
- Basic graphic design skills (Canva, Figma, or Adobe Creative Suite) for quick ad creative iterations.
- Understanding of SEO and content marketing principles and how paid and organic strategies complement each other.

How To Apply
Send your resume, a brief cover letter, and 1–2 portfolio examples of B2B paid social campaigns you’ve managed. Please include metrics that demonstrate your impact (leads generated, cost-per-lead, ROAS, etc.). We’d love to see what you can do.