Web Copywriter

Job Title: Web Copywriter
Location: Remote (based in the Philippines)
Working Hours: 8:00 AM to 5:00 PM China Time (lunch break 12:00 to 1:00 pm)
Company Registration: Hong Kong

Compensation and Benefits:
- Salary: 60,000 PHP per month
- 13th-month bonus
- 10 paid holidays per year
- 3 paid sick days per year
- 10 paid vacation days per year
- Overtime paid at 1.25× regular pay (OT may occasionally be required)

About P1peline:
P1peline is a service agency and SaaS platform focused on supporting custom product companies, primarily in the Australian market. We help businesses that sell customized products improve how they market, sell, and operate. Our work spans websites, branding, marketing, content, and digital systems.

We work across a range of industries and client types, including both B2B and B2C businesses. We are building a team that values clear thinking, strong execution, and high standards.

About the Role:
We are looking for a web copywriter who can write clear, useful, high-quality copy across different industries, audiences, and formats.

This role is not just about writing well. It is about understanding a business, identifying its real competitive advantages, and translating those into clear benefits for the target customer. You must be able to adapt your voice and tone based on the brand, audience, and purpose of the content.

You will work closely with web designers, graphic designers, and marketers to create copy for websites, blogs, marketing campaigns, and other business needs.

What You’ll Be Responsible For:
- Writing website copy, landing pages, service pages, and other web content
- Writing blog posts and educational content
- Writing marketing copy for ads, email campaigns, brochures, social posts, and other materials
- Adjusting tone and voice based on different brands and audiences
- Turning business features and competitive advantages into clear end-user benefits
- Writing for both B2B and B2C audiences
- Asking the right questions to understand a client’s positioning, offer, market, and goals
- Working with internal teams to make sure copy supports the design and marketing strategy
- Delivering concise, high-value copy, including in cases with limited word counts

What We’re Looking For:
- Strong ability to write in different voices and tones
- Strong understanding of how to communicate value clearly
- Ability to write for different industries and business types
- Experience writing web page content, blog posts, and marketing copy
- Strong communication skills
- Ability to ask smart, useful questions to gather the right information before writing
- Ability to write clearly without relying on fluff or vague language
- Strong attention to structure, clarity, and usefulness
- Ability to go deep on a topic and produce high-level content
- Ability to write strong B2B copy that prioritizes clarity and useful information over fancy language
- High-quality standards and strong judgment
- Ability to meet deadlines consistently
- Ability to accept feedback and revise work when needed
- High attention to detail and self-quality checking before submission

Important Requirements:
- This is a full-time remote position
- Applicants must submit both a resume and a portfolio
- Applications without a portfolio will not be considered

What We Look For in Portfolios:
- When reviewing portfolios, we will be looking closely at:
- Clear structure and organization
- Writing that delivers useful information instead of empty fluff
- Strong understanding of audience and positioning
- Ability to explain topics clearly and at a high level
- Ability to write concise copy that still communicates real value
- Range across different tones, formats, and industries

How to Apply:
Please send your resume and portfolio. In your application, include examples that show your ability to write across different tones, industries, and formats, especially web copy and B2B content.