Senior Paid Media Specialist (Google Ads & Meta Ads)

Senior Paid Media Specialist (Google Ads & Meta Ads)

Full-Time | Remote

We are seeking an experienced Senior Paid Media Specialist to manage and optimize advertising campaigns for established direct-to-consumer (D2C) brands. The role focuses on driving profitable growth through structured campaigns across Google Ads and Meta Ads (Facebook & Instagram).

The ideal candidate has a strong performance marketing background, understands how to scale campaigns while maintaining healthy ROAS, and has experience with European markets.

Responsibilities

Plan, launch, and manage campaigns across Google Ads and Meta Ads

Continuously optimize campaigns to improve performance and profitability

Monitor key metrics such as ROAS, CPA, and conversion rates

Analyze campaign data and deliver clear performance reports

Collaborate with internal teams to align ad strategy with business goals

Manage and scale campaigns across multiple markets

Requirements

Google Ads Experience

Minimum 3 consecutive years managing large D2C brands at an agency
OR

Minimum 3 consecutive years working directly with a brand in bathroom accessories

Meta Ads Experience

Minimum 3 consecutive years managing large D2C brands at an agency
OR

Minimum 3 consecutive years working with brands in bathroom accessories or kitchen knife products

Performance Marketing

Proven ability to deliver measurable results

At least one case study demonstrating ROAS of 5 or higher

European Market Experience

Minimum 5 years running Google Ads campaigns targeting European markets

Hands-on experience managing campaigns in at least one European language, such as French, German, Italian, Spanish, or Dutch

Comfortable navigating ad platforms and campaign data in these languages