Paid Media Specialist (Google Ads & Meta Ads)

Paid Media Specialist (Google Ads & Meta Ads)

Full-Time | Remote | Performance-Focused Role

About Us

We are a results-driven digital marketing agency helping businesses generate leads, conversions, and measurable growth through paid media campaigns.

We value data-driven thinking, ownership, and continuous improvement, and we’re looking for someone who shares the same mindset.

The Role

We are looking for a Paid Media Specialist to manage and optimize advertising campaigns across Google Ads and Meta platforms (Facebook & Instagram).

You will take ownership of campaign performance, analyze results, and implement strategies that drive measurable outcomes. This role is ideal for someone who enjoys testing, optimizing, and scaling campaigns while working closely with a collaborative team.

Key Responsibilities

Plan, launch, and manage campaigns across Google Ads (Search, Display, YouTube, Performance Max) and Meta Ads

Conduct audience, keyword, and competitor research

Monitor performance and optimize campaigns based on KPIs (CPA, ROAS, CTR, CPC)

Collaborate with the team to test ad creatives and messaging

Manage ad budgets to maximize ROI

Set up and maintain tracking (Google Analytics, Tag Manager, Meta Pixel)

Prepare regular performance reports with actionable insights

Stay up to date with platform updates and industry trends

Requirements

1–3+ years of experience in paid media or digital advertising

Hands-on experience with Google Ads and Meta Ads

Strong analytical and problem-solving skills

Familiarity with tracking and reporting tools

Ability to manage multiple campaigns and meet deadlines

Good communication and collaboration skills

Nice to Have

Experience with lead generation or eCommerce campaigns

Knowledge of A/B testing, remarketing, and funnel optimization

Experience managing larger ad budgets

Google Ads or Meta certifications

What We Offer

Competitive salary based on experience

Opportunity to work on diverse campaigns across multiple industries

Supportive, growth-focused, and collaborative team environment

Ongoing learning and professional development opportunities

How to Apply

To apply, please submit:

Your CV

A short introduction highlighting relevant campaigns you’ve managed

Examples of campaign performance or results (if available)

Shortlisted candidates will be contacted for the next steps.