Meta Ads Specialist

I’m looking for a Meta Ads Specialist with proven experience in service-based businesses (coaching, consulting, lead generation, webinars).

This is not an ecommerce role — I’m specifically looking for someone who understands how to generate qualified leads and registrations.

You’ll be helping drive registrations for this webinar: ----------

This is a short-term project with strong potential to evolve into a long-term role managing ongoing funnels and launches.

What You’ll Be Doing

Set up and manage Meta ad campaigns for a webinar funnel
Optimize for cost per lead (not purchases)
Build and refine cold + warm audience strategies
Set up and manage retargeting campaigns (landing page visitors, non-converters, etc.)
Ensure pixel tracking and conversion events are correctly implemented
Test and iterate on ad creatives and copy
Monitor performance daily and optimize based on data
Provide clear insights on what’s working and how to scale

Important: Service-Based Experience Required

This role is for someone who understands:
-Lead generation funnels (not ecommerce sales funnels)
-Webinar registrations, booked calls, or opt-ins
-Longer consideration cycles and trust-based conversions


What I’m Looking For

Proven results running Meta ads for:
Coaches / consultants
Personal brands
Webinars or lead magnets

Strong understanding of:
Conversion tracking (Pixel + events)
Retargeting strategy
Funnel optimization
Ability to lower CPL while maintaining lead quality
Clear communicator who can explain strategy and decisions
Proactive and able to make recommendations (not just execute)

Key Success Metrics

Cost per lead (CPL)
Registration volume + quality
Landing page conversion rate
Overall funnel performance

Project Scope
Campaign setup + launch
Ongoing optimization during campaign window
Retargeting setup
Performance reporting

Opportunity to continue into:
Evergreen funnels
Ongoing retargeting
Future program launches

To apply please email ----------

Please include:
-2–3 service-based campaigns you’ve run (webinar, lead gen, etc.)
-Your average CPL and results
-Your role in those campaigns
-Your approach to improving performance
-Confirmation that you have experience with lead generation (not just ecommerce)