Social Media Manager for U.S. Real Estate Brand

We’re looking for a Social Media Manager with real experience in U.S. real estate.

This is not for a generic social media person. You need to understand how the real estate market works in the United States, know how to work with MLS listings, and know how to create content that builds trust, attracts the right audience, and supports lead generation.

You should understand the difference between just posting content and creating content that helps a real estate brand stay relevant, credible, and visible in a competitive market.

What we need:

We’re looking for someone who can support content creation and social media management for a real estate brand, including:

Creating and organizing social media content for Instagram and other platforms

Writing captions and post copy related to listings, buyer and seller education, market insights, and brand positioning

Turning MLS listings into clean, engaging, marketable social media content

Understanding how to present properties in a way that feels strategic, polished, and appealing

Planning content that builds trust and helps generate inbound leads

Supporting a consistent brand presence across social platforms

To be a fit, you should have:

Experience working with real estate businesses in the United States

Experience using or working with MLS listings

Understanding of U.S. real estate terminology, processes, and audience behavior

Experience creating social media content for real estate agents, brokers, teams, or brokerages

Strong copywriting and content planning skills

Ability to create content that is not generic, outdated, or overly salesy


You likely understand:

how to market listings properly

how to speak to buyers, sellers, and investors

how to use social media to build trust, not just push listings

what kind of content performs in real estate

how to make real estate content feel polished, relevant, and aligned with the brand

Not a fit if:

You have never worked in U.S. real estate

You do not know what MLS is or how listings are used in content

Your experience is mostly with general lifestyle brands

Your content feels templated or generic

You need heavy direction on how real estate content should work

To apply Please send:

A few examples of real estate content you’ve created

A short note about your experience working with U.S. real estate brands

Your experience with MLS listings

Your hourly rate and availability