Paid Media Specialist (Google Ads & Meta Ads)

Paid Media Specialist (Google Ads & Meta Ads)
Full-Time | Remote

We are looking for a performance-driven Paid Media Specialist to manage and optimize advertising campaigns across Google Ads and Meta platforms (Facebook & Instagram).

About the Role

You will be responsible for planning, executing, and improving paid campaigns to drive leads, conversions, and revenue through data-driven strategies.

Key Responsibilities

Plan, launch, and manage campaigns across Google Ads (Search, Display, YouTube, Performance Max) and Meta Ads

Conduct audience, keyword, and competitor research

Monitor performance and optimize campaigns based on KPIs (CPA, ROAS, CTR, CPC)

Collaborate with the team to test ad creatives and messaging

Manage budgets to maximize return on investment

Set up and maintain tracking (Google Analytics, Tag Manager, Meta Pixel)

Prepare regular performance reports with insights and recommendations

Stay updated on industry trends and platform updates

Requirements

1–3+ years of experience in paid media or digital advertising

Hands-on experience with Google Ads and Meta Ads

Strong analytical and problem-solving skills

Familiarity with tracking and reporting tools

Ability to manage multiple campaigns and meet deadlines

Good communication skills

Nice to Have

Experience with lead generation or eCommerce campaigns

Knowledge of A/B testing, remarketing, and funnel optimization

Experience managing larger ad budgets

Google Ads or Meta certifications

What We Offer

Competitive salary based on experience

Opportunity to work on diverse campaigns

Supportive and growth-focused environment

Ongoing learning and development opportunities