Content & Social Media VA

FULCRUM FRACTIONAL
Content & Social Media VA
Part-Time · Remote · Onlinejobs.ph Rate: $10–$12/hr
Hours: 15–20 hrs/week
Type: Part-time, ongoing
Overlap: 1–2 hrs MST mornings

Who We Are
Fulcrum Fractional is a fractional COO/CMO firm founded by Mark Skalla - Amazon Best-Selling author of The Leverage Point and advisor to founder-led companies between $2M and $15M in revenue.

We help founders remove chaos, build systems, and scale without burning out. Our content machine publishes daily across LinkedIn, YouTube, Instagram, TikTok, and Facebook - and we need a detail-oriented VA to help run it.

This is not a beginner role. We move fast, standards are high, and we expect someone who takes ownership of their work without constant supervision.

The Role
You will be the engine behind our weekly content publishing operation. Every Monday you will load the week's social media queue into Go High Level (GHL). Throughout the week you will produce graphics, draft blog posts, write YouTube descriptions, and build carousels - all from content briefs and templates we provide.

Mark films the videos and makes the strategic decisions. You execute everything downstream. When this role is working well, Mark's weekly content time drops to under an hour.

What You Will Do
Weekly Scheduling (Monday - approx 3 hrs)
• Read the weekly content schedule from Google Sheets
• Match clip codes to the correct video assets in GHL Media Library
• Copy platform-specific post copy from the content library
• Schedule all posts in GHL Social Planner with correct dates, times, and platform assignments
• Review the queue before submitting for Mark's final approval

Graphic Production (ongoing)
• Produce quote graphics from approved pull quotes using Canva templates
• Build carousels (7-slide structure) from video script frameworks
• Produce book excerpt graphics for weekly LinkedIn and Instagram posts
• All graphics use pre-built Canva brand templates - no design experience required

Written Content (ongoing)
• Produce first-draft blog posts from video transcripts (1,000–1,500 words)
• Write full YouTube descriptions (up to 5,000 characters) including timestamps, keyword-rich summaries, and CTA links
• Reformat approved blog posts as LinkedIn articles for weekly publishing

Ongoing Admin
• Maintain content library in Google Sheets - add new clips, update clip codes, flag scheduling gaps
• Flag any issues, errors, or blockers to Mark via Slack or email before they become problems
• Complete the production checklist on each Content Brief doc after every video

You Must Have These - Non-Negotiable
? Go High Level (GHL) - Social Planner experience
You must have used GHL Social Planner to schedule posts. This is the single most important requirement.
? Canva - intermediate level
Comfortable editing pre-built templates, swapping text and images, and exporting correctly sized files per platform.
? Google Sheets - comfortable
Can read, navigate, and update a multi-tab spreadsheet without assistance. Will use VLOOKUP or similar formulas.
? Google Drive - organized
Experience managing a shared Drive folder structure for a client or employer.
? Strong written English
Your blog post drafts and YouTube descriptions will be read by founders. Grammar, clarity, and tone matter.
? Self-managed and proactive
You do not wait to be told what to do next. You work from a checklist and flag blockers early.
? Reliable internet and equipment
Consistent connection for file uploads, video asset handling, and Slack/email overlap hours.

Nice to Have - Not Required
• Experience working with a founder, coach, or personal brand creator
• Familiarity with Make.com or Zapier automation tools
• Experience writing B2B or business-focused content
• Understanding of basic SEO - keyword placement in titles and headers
• Experience with VEED, Descript, or similar video platforms
• Experience researching podcast guest opportunities, newsletter features, or media outreach lists for a personal brand or B2B company
What to Expect From Us

Clear systems You will receive a detailed SOP, content briefs for every video, approved Canva templates, and a structured Google Sheet. You will not be guessing what to do.

Consistent work 15–20 hours per week, ongoing. This is not a one-project gig. We are building something long-term.

Async-first Most work is completed independently. Daily Slack check-in expected. 1–2 hours of overlap with Mountain Time (US) mornings required for questions and handoffs.

Weekly check-in 30-minute video call once per week to review the queue, address questions, and align on priorities.

Fair compensation $10–$12 per hour based on experience. Paid weekly via Onlinejobs.ph or direct transfer. Rate reviewed after 90 days.

Growth potential As we add content formats and the operation scales, hours and responsibilities will grow with it. We promote from within.

How Hiring Works
We do not hire from applications alone. Here is the process:

Step 1 Apply with a short cover message
Tell us: (1) your GHL Social Planner experience, (2) the types of content you have scheduled before, and (3) why this role fits your skills. Include the phrase "Systems First" at the top of your message so we know you read this posting.
Step 2 Paid trial task (2–3 hours, $25 flat fee)
Shortlisted applicants complete a real scheduling task in GHL using sample content we provide. This simulates exactly what Monday mornings will look like. We pay for your time regardless of outcome.
Step 3 15-minute video call
A short conversation with Mark to confirm fit, answer your questions, and align on start date.

Please Do Not Apply If...
You are applying to many jobs at once and sending a generic message. We read every application. Generic messages go straight to the archive.

You have never used Go High Level Social Planner. This is not a role where we can train the core tool from scratch.

You need daily task assignment. This role requires self-management from a checklist and proactive communication when things are unclear.

About Mark Skalla
Mark is a Fractional COO/CMO with 20+ years of experience leading operations and marketing for founder-led companies. He is the author of The Leverage Point (Amazon Best-Seller) and founder of Fulcrum Fractional. He works with a small, tight team of remote contractors and values clear communication, high standards, and people who take ownership of their work.

He is direct, organized, and respectful of your time. He will give you the tools, systems, and clarity you need to do your job well - and he expects the same in return.

How to Apply
Start your message with the phrase: "Systems First"

Then tell us:
1. Your experience with GHL Social Planner - be specific about what you have scheduled and for whom.
2. The types of content you have managed (video clips, graphics, carousels, blog posts, etc.)
3. One example of a time you caught a mistake or problem before it became an issue for a client.

Applications without "Systems First" at the top will not be reviewed.

We look forward to finding the right person for this role. Thank you for reading the full posting.