Facebook Ads Strategist (With GoHighLevel Integration)

Position Overview
We are seeking a highly skilled Facebook Ads Coach and Strategist who understands how to build, launch, optimize, and scale profitable ad campaigns while integrating the entire funnel inside GoHighLevel (GHL). This role is ideal for someone who can both execute strategy and coach clients on how to successfully use paid traffic to generate leads, book appointments, and increase revenue.
The ideal candidate understands the psychology of high-ticket buyers, lead generation systems, and how to connect Facebook ads to automated marketing systems using GoHighLevel.
Key Responsibilities

Facebook Ads Strategy
• Develop and implement high-converting Facebook and Instagram ad strategies
• Conduct audience research and identify profitable targeting opportunities
• Create campaign structures for lead generation, webinars, events, and high-ticket offers
• Develop testing strategies for creatives, copy, and targeting
• Monitor performance metrics such as CPC, CPL, ROAS, and conversion rates
• Optimize campaigns to scale profitable results
Ad Creation & Campaign Management
• Build and manage Facebook ad campaigns from start to finish
• Write compelling ad copy and collaborate on creative direction
• Set up retargeting campaigns and audience segmentation
• Analyze campaign data and provide actionable insights
• Implement A/B testing strategies for continuous improvement
GoHighLevel (GHL) Integration
• Connect Facebook Lead Forms to ---------- ----------
• Build funnels, landing pages, and forms inside GoHighLevel
• Set up automated follow-up workflows including SMS, email, and voicemail drops
• Integrate pipelines for lead tracking and appointment booking
• Create dashboards to track lead flow and conversion metrics
• Troubleshoot ---------- between Facebook Ads Manager and ----------
Coaching & Client Support
• Coach clients on Facebook ad strategy and campaign optimization
• Teach clients how to interpret their advertising metrics
• Provide strategic guidance on scaling ad campaigns
• Conduct training calls and group coaching sessions
• Support clients in improving conversion rates across the funnel
Reporting & Analytics
• Provide weekly and monthly performance reports
• Track lead generation, cost per lead, and ROI
• Identify areas of improvement in the marketing funnel
• Recommend strategies to increase lead quality and sales conversions
Qualifications
• Proven experience running successful Facebook and Instagram ad campaigns
• Strong experience with GoHighLevel (funnels, automations, CRM, integrations)
• Understanding of high-ticket sales funnels and lead generation systems
• Ability to analyze data and optimize campaigns based on performance
• Strong communication skills and ability to coach clients effectively
• Experience with retargeting, lookalike audiences, and scaling strategies
• Knowledge of marketing automation and CRM systems
Preferred Experience
• Experience working with coaches, consultants, or service-based businesses
• Familiarity with webinar funnels, masterclasses, and event promotion
• Experience generating leads for high-ticket programs ($5K–$30K+)
• Background in digital marketing strategy or media buying
Key Performance Indicators (KPIs)
• Cost per lead
• Lead-to-appointment conversion rate
• Return on ad spend (ROAS)
• Funnel conversion rates
• Lead volume and campaign scalability
Ideal Candidate
• Strategic thinker who understands the full marketing ecosystem
• Data-driven and results-oriented
• Comfortable teaching and coaching clients
• Experienced in building automated lead generation systems
• Passionate about helping businesses scale through paid advertising

Please out the following to be considered: ----------