Brand Manager + Strategist (Multi-Brand E-Commerce)

We are a US-based e-commerce company with 3 active brands in health, wellness, and beauty — with a 4th brand launching this year. We sell on Amazon, Shopify, and TikTok Shop. We need a Brand Manager + Strategist who can do two things: run day-to-day operations across all brands AND think strategically — developing new products, building brand identities, and creating growth plans that actually move the needle.

This is a real leadership role. You report directly to the owner. We want someone who thinks like a brand builder, not just a task manager.

?? IMPORTANT — READ BEFORE APPLYING
You MUST complete the written test task at the bottom of this post. Applications without completed answers will not be reviewed. Begin your application with the word LAUNCH so we know you read this entire post.

WHAT YOU WILL DO:

Brand Strategy & Product Development:
- Research market trends and identify new product opportunities in our niches
- Analyze competitors on Amazon and TikTok to find gaps we can win
- Build go-to-market launch plans for new products from concept to live listing
- Propose new product ideas with supporting research and reasoning
- Help define content strategy for each brand — what to create, for whom, and why

Brand Coordination & Operations:
- Manage content calendars and posting schedules across all 3-4 brands
- Ensure all content stays on brand across TikTok, Instagram, Amazon, and Shopify
- Coordinate the video editor, graphic designer, listings VA, and web developer
- Track deadlines and deliverables — follow up without being asked
- Report weekly to the business owner with clear updates and strategic recommendations

TikTok Shop & Social Media:
- Oversee TikTok Shop setup, product listings, and day-to-day management
- Recruit and manage TikTok affiliate creators to promote products
- Monitor social performance and identify what content is driving sales
- Stay on top of TikTok trends relevant to health, beauty, and wellness

Systems & Team Management:
- Build SOPs so the team can work independently
- Set up and manage ClickUp for task tracking across all brands
- Handle day-to-day operations and customer escalations
- Support Shopify store updates and Amazon listing coordination

YOU MUST HAVE ALL OF THESE:
- Experience managing multiple e-commerce brands or clients simultaneously
- Proven ability to develop brand strategy — not just execute tasks
- TikTok Shop experience — setup, listings, and affiliate recruitment
- Strong research skills — market analysis, competitor research, product opportunities
- Amazon Seller Central or Shopify experience (must know at least one)
- Excellent written English — reports, briefs, and strategic recommendations
- Self-starter — you bring ideas and solutions without being asked
- Available for partial overlap with US Eastern Time

NICE TO HAVE:
- Experience launching new products on Amazon from scratch
- Klaviyo or email marketing experience
- AI tools experience — ChatGPT, Claude, Perplexity for research
- Basic Canva or graphic design skills
- Health, beauty, or supplement brand experience
- Experience writing product briefs or brand guidelines

??????????????????????????????
TEST TASK — 4 QUESTIONS REQUIRED
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You will be managing and growing all 3 of our brands. Review each on Amazon before answering — your answers should show you actually looked at them:

???? Regenvity NAD+: ----------
???? Avilana: ----------
???? O Nutritions: ----------

Answer all 4 questions. Keep total answer to 1 page or less. Quality of thinking matters more than length.

QUESTION 1 — WEEK 1 LAUNCH PLAN:
You are Brand Manager on Day 1. What are the 5 most important things you set up or do in Week 1 to get Regenvity NAD+ live on TikTok Shop and Amazon? Be specific — not generic.

QUESTION 2 — TEAM COORDINATION:
Our team has a video editor, AI image designer, and listings VA. Launch is in 30 days. How do you organize their Week 1 work? What does each person do and in what order?

QUESTION 3 — NEW PRODUCT IDEA:
Based on what you see in our 3 brands and their niches, suggest ONE new product we should consider launching. What is it, who is the target customer, and why would it sell? Show your thinking — not just the idea.

QUESTION 4 — TIKTOK CONTENT STRATEGY:
Give us ONE specific TikTok content idea for Regenvity NAD+ that would perform well with the 45+ active adult audience. Describe the scene, the hook (first 3 seconds), and why it works for this specific customer.

HOW TO SUBMIT:
Share a Google Doc link or paste your answers directly in your application message. If sharing a Google Doc set it to "Anyone with the link can view" before submitting. Applications without all 4 answers will not be reviewed.

We are looking for someone who thinks like a brand builder and executes like an operator. If that is you, we want to hear from you.