Google Ads Specialist for B2B & B2C Campaigns

We are looking for a Google Ads Specialist to help manage and improve paid search campaigns across several websites and brands.

Our business includes both B2B and B2C projects, so we are looking for someone who has hands-on experience with both types of campaigns. You should understand the differences in strategy, audience intent, conversion paths, and optimization methods between B2B lead generation and B2C e-commerce or direct-response campaigns.

You will be responsible for planning, launching, optimizing, and reporting on Google Ads campaigns. This role is ideal for someone who is data-driven, proactive, and comfortable working across different industries.

Responsibilities:

1.Create, manage, and optimize Google Ads campaigns

2.Handle keyword research, ad copy testing, and campaign structure

3.Monitor performance and improve CTR, CPC, conversion rate, and ROAS

4.Manage search, remarketing, and other relevant campaign types

5.Set up and review conversion tracking with GA4, Google Ads, and GTM

6.Analyze campaign performance and provide clear reports and insights

7.Find opportunities to improve landing page relevance and overall ad performance

Requirements:

1.Proven experience managing Google Ads campaigns for both B2B and B2C businesses

2.Strong understanding of campaign structure, match types, bidding strategies, and audience targeting

3. Experience with conversion tracking, GA4, and Google Tag Manager

4. Able to read data and make optimization decisions based on performance

5. Good English communication skills

6. Detail-oriented and responsible

7. Able to work independently and give regular updates

How to Apply:

To apply, please submit your application via OnlineJobs.ph with a short introduction and a brief description of your past Google Ads project experience.