Email Marketing Strategist (Klaviyo Expert) — E-commerce Skincare Brand

We are a premium European skincare brand (adelira®) selling in the Netherlands and Belgium. We help women 50+ see real, visible results in their skin. Our product actually works — the challenge is turning subscribers into buyers, and buyers into loyal repeat customers through strategic email marketing.

We're looking for an Email Marketing Strategist who owns the entire email channel in Klaviyo — strategy, design, and execution. All in one pair of hands.

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THE ROLE

You'll build and improve automated flows, plan weekly campaigns, design the emails yourself in Klaviyo, run structured A/B tests, and turn our email list into a predictable revenue engine.

This is a full-ownership role. You think strategically about what to send, to whom, when, and why — then you design and build it yourself. No handoffs, no waiting for a designer. You control the entire process from concept to send.

We provide brand guidelines, product photography, and creative assets. You turn them into emails that drive revenue.

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WHAT YOU'LL DO

Automated Flows (Klaviyo):
- Build and optimize the full flow ecosystem: welcome series, abandoned cart, browse abandonment, post-purchase nurture, replenishment reminders, win-back, sunset, VIP, and birthday flows
- Set up conditional splits and branching logic based on customer behavior, purchase history, and engagement
- Configure dynamic content blocks and personalized product recommendations
- Monitor flow performance weekly and continuously improve conversion rates

Campaigns:
- Plan and execute 2-3 email campaigns per week (promotional, educational, social proof)
- Maintain a content calendar aligned with product launches, seasonal ---------- nts, and promotions
- Write email copy — subject lines, preview text, body copy, and CTAs
- Manage segmentation for each send — the right message to the right people
- Balance promotional vs. value-driven content to maintain engagement and trust


Email Design:
- Design clean, on-brand email templates directly in Klaviyo's editor
- Create header graphics, product showcases, and promotional visuals
- Build modular, reusable template blocks for different email types
- Ensure all designs are mobile-responsive and optimized for readability (our audience is 50+)
- Maintain visual consistency with our brand guidelines across every email
- Use Canva or similar tools when custom graphics are needed

Testing & Optimization:
- Run structured A/B tests on subject lines, send times, content, CTAs, layouts, and flow timing
- Ensure statistical significance before drawing conclusions
- Track and report on key metrics: revenue per recipient, placed order rate, click rate, list growth, churn
- Monitor deliverability: sender reputation, spam complaints, bounce rates, authentication (SPF/DKIM/DMARC)
- Maintain list hygiene: clean inactive subscribers, manage suppression lists, segment by engagement

List Growth & Signup Forms:
- Design and optimize signup forms, popups, and landing pages in Klaviyo
- Test different offers, triggers, and placements to maximize opt-in rates
- Ensure GDPR compliance for all EU data collection

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HARD REQUIREMENTS — Please only apply if you meet ALL of these:

? 2+ years hands-on experience with Klaviyo (not just "familiar with" — you've built flows, designed emails, and run campaigns)
? Proven track record of growing email revenue for an e-commerce or DTC brand
? Deep understanding of flow architecture: welcome, abandoned cart, post-purchase, win-back, replenishment, sunset
? Strong email design skills — you can create professional, on-brand emails in Klaviyo without needing a separate designer
? Experience running structured A/B tests with proper methodology
? Strong segmentation skills: RFM analysis, engagement tiers, behavioral segments
? Understanding of deliverability: list hygiene, sender reputation, authentication
? Good copywriting skills — subject lines, body copy, and CTAs that convert
? Comfortable with data and analytics
? Can work independently without constant direction

BONUS:
- Experience with beauty, skincare, or wellness brands
- Experience marketing to 40+ or 50+ audiences
- Canva Pro, Figma, or Photoshop skills for custom email graphics
- Basic HTML/CSS knowledge for email customization
- Klaviyo SMS experience
- Shopify experience
- GDPR compliance knowledge

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THIS ROLE IS NOT FOR YOU IF:

? You've only used Mailchimp or basic ESPs and want to "learn Klaviyo on the job"
? You think email marketing is just writing newsletters
? You're a strategist who needs a separate designer to make emails look good
? You can't design a clean, professional email layout on your own
? You've never set up a proper A/B test with a clear hypothesis
? You rely on "best practices" instead of testing what actually works for a specific audience
? You're not comfortable with data, analytics, and reporting

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HOW YOU'LL WORK

- Strategy & planning: You work directly with the founders on targets and priorities
- Design & build: You design and build every email yourself in Klaviyo — strategy, copy, design, and execution in one pair of hands
- Assets: We provide brand guidelines, product photography, and creative assets. You turn them into emails that sell.

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WHAT'S IN IT FOR YOU

? Work directly with the founders — no bureaucracy
? Full ownership of the entire email channel — strategy, design, and execution
? See direct impact: email revenue is tracked and attributed
? We invest in you long-term with real training and mentorship
? Access to all tools you need — Klaviyo, Canva Pro, AI tools (we pay for subscriptions)
? Flexible hours — we care about output, not when you're online
? Growth path to Head of Email / Head of Retention

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HOW TO APPLY

Please apply through our application form:
h t t p s : / / j o b s . a d e l i r a . n l / k l a v i y o - s t r a t e g i s t (REMOVE SPACES)

In the form we'll ask you:
1. Your Klaviyo experience — which flows you've built and what results you achieved
2. Examples of emails you've personally designed and built
3. Practical scenario questions — how you think about real email marketing challenges
4. Optionally: a short Loom video introduction (strongly recommended)

?? We work with AI tools every day — we know exactly what an AI-written application looks like. If your application is clearly generated by ChatGPT or Claude, we will not consider it.

We review every application within 5 business days and respond to everyone.