Personal Brand Growth - Social Media Marketing Manager

Social Media Marketing Manager (Personal Brand Growth)

Location: Remote
Type: Part-time / Freelance (with potential to grow into full-time)

We are looking for a creative and strategic Social Media Marketing Manager to help grow and manage a fast-growing personal brand focused on leadership, mindset, business growth, and entrepreneurship.

The brand currently has 38,000+ followers on LinkedIn and 16,000+ on Instagram, with ambitions to grow significantly through high-quality content, strong community engagement, and smart marketing strategies.

This role is ideal for someone who understands personal branding, storytelling, and audience growth — not just posting content.

You will work directly with the founder to turn ideas into high-performing content and audience growth strategies.

Key Responsibilities
Content Management

• Manage and publish content across LinkedIn and Instagram
• Design high-quality post graphics, carousels, and visuals
• Edit short-form videos for social media (LinkedIn, Instagram, Shorts)
• Repurpose long-form content into social posts

Audience Growth

• Implement strategies to grow the audience organically
• Identify opportunities for viral and high-engagement content
• Optimize posts using platform best practices

Community Management

• Respond to comments and messages
• Engage with followers and relevant communities
• Build relationships with creators and potential collaborators

Strategy & Marketing

• Help plan content calendars and campaigns
• Analyse post performance and suggest improvements
• Identify trends and opportunities for audience growth

Minimum Required Skills

• Excellent written and spoken English
• Video editing skills (short-form social content)
• Experience managing LinkedIn and Instagram accounts
• Ability to design clean, modern social media graphics
• Strong understanding of social media engagement and growth

Preferred (Nice-to-Have) Skills

• Marketing strategy and audience growth expertise
• Email marketing management
• Meta Ads (Facebook / Instagram advertising)
• YouTube channel growth and video optimization
• Experience working with personal brands, founders, or creators

Ideal Candidate

You are someone who:

• Understands how personal brands grow online
• Can turn ideas into engaging content quickly
• Have a strong sense for storytelling and viral content
• Are proactive and creative, not just operational
• Enjoy building communities around meaningful content

Must be able to work during core European Hours (11am-3pm GMT).

Application

Please include:

Links to social media accounts you have managed

Examples of content you designed or edited

A short note explaining how you would grow a personal brand audience