Performance Marketing Asst. Manager (with a Speciality in Google Search Ads)

We are a small but growing automotive service center based in Rockland County, NY, offering end-to-end automobile services for all vehicle types.
We are looking for a Paid Media Assistant Manager with strong hands-on experience managing performance-driven advertising campaigns across digital channels, with particular expertise in Google Search Ads.
While Google Search will be the primary acquisition channel, the ideal candidate understands the broader paid media ecosystem and can contribute to strategy, optimization, and insights across multiple platforms.
The focus of this role is to drive measurable results — calls, inquiries, and service bookings — through structured, well-managed paid media campaigns.

What You’ll Do

Paid Media Strategy & Planning
1. Evaluate the current paid media landscape and identify growth opportunities.
2. Develop campaign strategies focused on lead generation, calls, and service bookings.
3. Conduct keyword research, competitor analysis, and audience insights relevant to automotive services.

Campaign Deployment & Management
1. lan, launch, and manage paid media campaigns, with Google Search Ads as the core channel.
2. Structure campaigns, ad groups, keywords, and bidding strategies for performance.
3. Write and test high-converting ad copy tailored to local service searches.

Optimization & Performance Management
1. Continuously optimize keywords, bidding strategies, targeting, and budgets.
2. Run A/B tests on ads, campaign structures, and landing pages.
3. Improve campaign performance across CTR, Quality Score, and cost-per-lead.

Tracking, Reporting & Insights
1. Ensure accurate conversion tracking (calls, form submissions, bookings).
2. Generate structured weekly performance reports for management.
3. Translate campaign data into clear business insights and recommendations.

Local Market Targeting
1. Build campaigns targeting Rockland County and surrounding areas.
2. Optimize campaigns around local service intent searches.

Paid Media Channel Awareness
1. Provide insights on additional paid channels such as Display, YouTube, or Meta Ads when relevant to growth.



What We’re Looking For

1. Must-Have Skills & Experience
2. Strong Paid Media experience managing performance campaigns
3. Advanced experience with Google Search Ads
4. Experience managing campaigns targeting the North American market
5. Fluent English (written and spoken)
6. Ability to work 5-6 hours per day (Eastern Time)
7. Strong analytical thinking and problem-solving ability
8. Experience with campaign reporting, data analysis, and optimization
9. Strong organization, attention to detail, and communication skills

Nice-to-Haves
1. Experience running paid campaigns for local service businesses
2. Familiarity with automotive services or lead-generation businesses
3. Experience with Google Analytics, Tag Manager, and conversion tracking
4. Familiarity with Rockland County areas (Spring Valley, Nanuet, Monsey, etc.)