Virtual Assistant – Home Care Agency (Operations, Scheduling & Marketing) Position Title: Virtual Assistant – Home Care

Key Responsibilities
Administrative & Operations Support

Manage and organize agency email inbox

Maintain organized digital files and documentation

Update internal spreadsheets and tracking systems

Prepare reports and administrative documents

Assist leadership with operational tasks and projects

Client Intake & Lead Management

Respond to new client inquiries

Track and organize incoming leads

Schedule consultations and client assessments

Send intake forms and onboarding documents

Maintain accurate client information in CRM or database

Follow up with prospective clients

Caregiver Scheduling Support

Assist with caregiver scheduling and shift coordination

Update scheduling software or tracking spreadsheets

Communicate schedule changes with caregivers

Maintain caregiver availability lists

Ensure scheduling documentation is accurate and organized

Marketing & Outreach Support

Assist with marketing initiatives and outreach campaigns

Research referral partners such as:

Assisted living facilities

Hospitals

Senior centers

Social workers

Community organizations

Maintain referral partner contact database

Assist with creating marketing materials

Social Media Marketing

Create and schedule social media posts

Assist with content planning and social media calendars

Manage platforms such as:


Facebook

Instagram