Paid Ads Lead Generation Specialist (Meta & Google Ads)

Social Boost Agency is looking for an experienced Paid Ads Lead Generation Specialist to join our growing team.

We work with businesses that rely on high-quality leads and booked appointments, and we’re looking for someone who understands how to build, optimise, and scale paid ad campaigns that actually convert.

This role is ideal for someone who is data-driven, experienced with lead generation campaigns, and confident managing paid traffic across Meta and Google Ads.

What You'll Be Doing

You will be responsible for managing the full lifecycle of paid ad campaigns, including:

• Setting up and launching Facebook / Meta Ads and Google Ads lead generation campaigns
• Creating and testing campaign structures, audiences, and creatives
• Tracking leads, conversions, and campaign performance
• Optimising campaigns to reduce cost per lead (CPL) and improve ROI
• Running A/B tests on ads, audiences, and landing pages
• Scaling winning campaigns and pausing underperforming ones
• Managing lead tracking and pipelines inside GoHighLevel
• Providing performance updates and insights on campaign results

Requirements

We’re looking for someone with proven experience in paid lead generation, not just general ads management.

You should have:

• 2+ years experience running Meta Ads OR Google Ads
• Experience with lead generation campaigns (not just eCommerce)
• Strong understanding of conversion tracking and attribution
• Experience with A/B testing creatives, audiences, and funnels
• Ability to analyse campaign data and optimise performance
• Familiarity with CRM systems and lead tracking

Experience with GoHighLevel is highly preferred.

Bonus Skills (Nice to Have)

• Experience generating leads for local businesses or service-based companies
• Landing page / funnel optimisation
• Experience scaling campaigns with larger ad budgets
• Knowledge of marketing automation and follow-up systems

What We're Looking For

We want someone who:

• Thinks strategically about lead generation funnels
• Is results-driven and data-focused
• Takes ownership of campaign performance
• Can work independently while collaborating with our team

To Apply

Please include:

A brief summary of your paid ads experience
Examples of lead generation campaigns you've managed (industry, budget, CPL, results)
Whether you have experience using GoHighLevel or similar CRM platforms
Applications without real campaign examples or results may not be considered.

Thank you & Good luck