Social Media Manager / Content Strategist – Golden Grip

Golden Grip is a fast-growing fitness brand specializing in grip strength and forearm training equipment used by athletes in strongman, armwrestling, climbing and strength sports.

We are looking for a Social Media Manager to take ownership of our social media channels and help scale our content and creator ecosystem.

Currently our Instagram and Facebook accounts have over 70,000 followers, and we are aiming to significantly grow our reach and engagement through high-quality short-form content and creator collaborations.

You will work directly with the founders, our video editor, and a network of athlete affiliates to turn Golden Grip into the leading media brand in the grip strength niche.

Responsibilities

Content Strategy
• Plan and manage our social media content calendar
• Develop engaging content ideas for Instagram Reels, TikTok and YouTube Shorts
• Identify viral formats and trends relevant to fitness and strength training

Content Production Coordination
• Coordinate with our video editor to produce high-quality short-form videos
• Manage our content pipeline using Notion
• Repurpose content across platforms

Creator & Influencer Collaboration
• Coordinate collaborations with athlete affiliates and creators
• Provide content briefs to creators
• Identify opportunities to expand our creator network

Publishing & Community Management
• Schedule and publish posts across social platforms
• Monitor comments and community engagement
• Maintain a consistent posting schedule

Performance Analysis
• Track performance of posts and campaigns
• Identify high-performing content formats
• Continuously improve our social media strategy

Requirements

• Proven experience managing or growing social media accounts
• Strong understanding of short-form content (Reels / TikTok / Shorts)
• Experience working with creators or influencers is a strong plus
• Highly organized and comfortable managing content workflows
• Interest in fitness, strength training, or sports is a major advantage

Working Structure

• Remote position
• Freelance / part-time (approximately 15–25 hours per week)
• Long-term collaboration preferred

To Apply

Please include:

Examples of social media accounts you have managed or grown

Links to content you have helped produce

A short explanation of what makes a fitness reel go viral

We are looking for someone who is excited to help build Golden Grip into the leading brand and media platform for grip strength training.