Performance Video Specialist – Meta Ads & VSL (Full-Time, Remote)

About Us
We are a fast-scaling direct-to-consumer health & wellness brand running Meta campaigns across the Netherlands, Belgium, and Scandinavia. We spend serious money on paid social — and we need creative that earns it back.
We don't separate marketing from creative.
The best video ads are made by people who understand both.

The Role
You think in ROAS. You've watched enough Meta ad accounts to know that creative is the primary lever — not targeting, not budget, not bidding strategy. You understand that a bad hook kills an ad in 2 seconds flat, and that the difference between a 1.5x and a 3x ROAS is often one sentence in the opening frame.
You can edit video — but more importantly, you can evaluate video. You know when an ad will work before it runs. You've seen enough winning and losing creatives to have pattern recognition, and you use that to build better assets every week.
You'll work directly with the founder, own our video creative output, and be a key voice in which concepts get produced and which get killed.

What You'll Be Producing

VSLs for Meta: Conversion-focused video sales letters optimized for cold traffic on Facebook and Instagram
Short-form creatives: Hook-first 30–90 second ads for Reels, Stories, and Feed
Creative iterations: Fast variations of winning ads — new hooks, new CTAs, new angles
UGC and testimonial videos: Social proof assets built from raw footage or AI-generated content
Performance reports: Basic weekly feedback on which creatives are pulling and why


What You Understand Without Being Told

Hook strength is the most important variable in any video ad
Cold traffic and warm traffic need completely different creative
The comment section tells you more about creative quality than any dashboard
Fatigue is inevitable — volume and variation are the answer
A 4% CTR with a 1.5 ROAS is worse than a 1.5% CTR with a 3.5 ROAS


Requirements

2+ years working with video creative for Meta (Facebook & Instagram) paid campaigns
Hands-on experience producing or editing VSLs or direct-response video ads
Strong understanding of Meta ad creative best practices and performance metrics
Experience using AI tools for video production (avatars, voiceovers, B-roll generation)
Proficient in CapCut Pro, Premiere Pro, or similar editing software
Able to produce and iterate on 8–12 creatives per week
Comfortable discussing creative performance with data — CTR, hook rate, ROAS, CPP
Fluent written English
Reliable internet and own equipment

Bonus:

Experience managing or closely supporting Meta ad accounts
Familiarity with creative testing frameworks (ABO, CBO, holdout tests)
Background in DTC health, wellness, or supplement brands


This Role Is NOT For You If:

You've only edited video without ever looking at whether it converted
You're uncomfortable being evaluated on performance metrics
You separate "the creative side" from "the marketing side" in your mind
You've never produced a VSL or direct-response video ad
You prefer brand content and storytelling over direct-response and conversion


What We Offer

Full-time remote position with direct access to the founder
Front-row seat to a scaling European D2C brand — see exactly how spend, creative, and ROAS interact
Performance bonuses on winning creatives — your best work is rewarded directly
Access to all paid tools and subscriptions
Real creative ownership and influence over which concepts get produced
Long-term growth opportunity as the brand scales across new markets and products


How to Apply
Only Typeform applications are reviewed. Copy and paste the link (remove spaces):
form .typeform. com/to/ dO9pZYvu
Under 8 minutes. We respond within 3–5 business days.