VSL Producer – Direct Response Video Specialist (Full-Time, Remote)

VSL Producer – Direct Response Video Specialist (Full-Time, Remote)
Company: Fast-Growing European D2C Brand (Health & Wellness)

About Us
We are a fast-scaling direct-to-consumer health & wellness brand running paid media across the Netherlands, Belgium, and Scandinavia. Our primary acquisition channel is Meta — and our primary creative weapon is the VSL.
We don't need a video editor who "also does VSLs."
We need someone who thinks in VSLs.

The Role
You will own VSL production end-to-end. From script brief to final export — you turn our direct-response copy into high-converting video sales letters that run on Meta and scale.
You understand Eugene Schwartz's stages of market sophistication. You know why the first 3 seconds either make or break a $10,000/day ad spend. You've watched enough winning VSLs to recognize a strong hook pattern before the voiceover even finishes.
This is a performance role. Your output is measured in ROAS, not views.

What You'll Be Producing

Long-form VSLs (8–20 min): Authority-driven, problem-agitate-solve structured video ads with AI voiceovers, AI avatars, B-roll, and animated overlays
Short-form VSLs (2–4 min): Punchy, hook-first Meta feed and Reels variants
Hook libraries: 5–10 cold open variations per VSL for systematic A/B testing
VSL cutdowns: Reformatted 30/60s versions from winning long-form VSLs
Advertorial-style video: Scrollable "news article" format videos for pre-lander traffic


You Know Exactly What We Mean By:

Problem-agitate-solve structure
Open loop hooks and curiosity gaps
Pattern interrupt at the 30-second mark
Social proof stacking
Objection handling before the CTA
False close and re-open
Urgency stack at the end

If you had to Google any of those terms — this role isn't for you.

Technical Requirements

2+ years producing VSLs specifically for DTC health, wellness, or info product brands
Proficient in CapCut Pro, Premiere Pro, or DaVinci Resolve
Hands-on with AI avatar tools: HeyGen, Synthesia, D-ID, or similar
AI voiceover experience: ElevenLabs, PlayHT, or similar
Able to source and cut B-roll, stock footage, and overlays independently
Comfortable receiving a script + brief and delivering a publish-ready VSL
Able to produce 3–5 complete VSL variants per week
Fluent in written English
Reliable internet and own equipment

Bonus if you have:

Experience with Pictory, Descript, or similar AI-assisted editing tools
Knowledge of subtitle/caption styling for Meta (burned-in, animated)
Experience editing for European health/wellness brands


This Role Is NOT For You If:

You've never produced a VSL longer than 5 minutes
You edit for aesthetics first and conversion second
You need a creative director to guide every decision
You've never tracked whether your video actually converted
You're looking for creative freedom without performance accountability


What We Offer

Full-time, stable long-term position
Work directly with the founder — zero bureaucracy
Performance bonuses tied to winning VSLs (we track ROAS per creative)
Access to all paid tools and subscriptions
Ongoing VSL briefs with structured scripts — you focus on production, not ideation
A brand that is actively scaling — your best work will run at serious budget


How to Apply
We only review applications submitted via our Typeform. Copy and paste the link below (remove spaces):
form .typeform. com/to/ dO9pZYvu
Only completed applications are reviewed.
Takes under 8 minutes — we respond within 3–5 business days.