Facebook & Instagram Ad Manager

We are in need of a skilled Facebook Ads Manager who is diligent, dependable, resourceful, and works with consistent quality.

We’re looking to add a committed person to the team ASAP. You must have experience managing at least two of the following types of Facebook & Instagram ads for online course creators.
• lead magnet ads
• launch registration ads & cart-open ads
• low-ticket offer or SLO ads


Do not apply if you only have experience managing ads for ecomm, retail or brick and mortar businesses.


You must be reliable, pay attention to ad details, be orderly, willing to follow long detailed instructions and 100% committed to getting results for our clients. Your position is ultra crucial for the business’s growth because the business needs great ads management and satisfied clients to succeed.

This is a fully remote part-time role requiring 15 - 20 hours per week. Pay is $10 - $12 USD/hour depending on experience. Approximate working hours are USA MDT time zone: 9:00am - 12:00pm with one 15-minute break.




You will have time off for all national and special Philippine holidays.

There will be a two-month trial period on a graduated pay scale meaning you will start at $8.00 - $10.00/hour DOE, receive an additional $1/hour increase each month and be able to receive full pay once you successfully complete your probationary period.


In addition, once you successfully complete your two-month probationary period,
• in addition to your pay, you will receive a performance bonus for each account that you meet your KPIs in.

















Are you already good at managing Facebook ads and open to learning more ads management strategies?
Can you methodically and relentlessly test different combinations of ads components in order to get favorable lead costs for our clients?












Job Responsibilities:
Your role, the Ads Manager (referred to as “AM”) in our business, is an exceptional position on the team where you will work both directly with the CEO AND work with all other tea ---------- mbers. This role works alongside the business’s video editor and Admin VA. This role reports directly to and is managed by the CEO.






The Ads Manager must:




1. Maintain or reduce client’s weekly average lead costs and/or sales costs.
2. Prepare clients’ account status reports with 100 percent accuracy.
3. Manage clients’ ads according to our business’s ads management protocols with few to no mistakes w/o oversight from the CEO and also be able to meet performance targets.
4. Promptly escalate any client ad account issues to the CEO.
5. Proactively optimize & update clients’ ad accounts: ad creative, audiences, ad copy, and headlines.
6. Proactively create and maintain easy to understand standard operating procedures (SOPs) for all tasks related to the ads manager role.
7. Keep clients’ ads project information up to date in our project management software (Asana).
8. Create biweekly ads reports and accurately include all client ad data according to the template.
9. Independently initiate and complete client onboarding responsibilities and communicate with the CEO to:
ensure clients are onboarded successfully:
– Clients’ analytics are set up and accurately report data.
– Clients’ ads management starts on schedule.
10. Complete ad hoc administrative tasks thoroughly, efficiently and on time.
11. Identify opportunities to make business systems more efficient, implement the solution and communicate with the rest of the team.






The AM is generally responsible for:
• Being the most knowledgeable tea ---------- mber about the client’s account and maintaining client’s account in good status




• Facebook Ads Management
– Ad campaign set up
– Ad audience set up
– Ad testing and optimization
– – Testing audiences
– – Testing ad copy
– – Testing ad headlines
– – Testing ad creative






• Coordinating with the CEO and Admin VA in Asana to prepare client’s projects to run ads






• Prepare new client’s ad account ads
– Verifying that clients has the facebook pixel installed on their landing page and thank you page
– Installing Facebook pixels and in client software when the client can’t do it themselves
– Setting up standard targeting audiences




• Prepare biweekly ads reports for all accounts they manage




• Managing SOPs related to the Ads Manager’s role and areas of responsibility
– Creating, maintaining and updating Ads Manager SOPs






Basically, your role as an ads manager is absolutely fundamental to continuing the growth of our business.






Requirements:
• 100% commitment to not waste client’s ad budget running ads that aren’t working
• Demonstrated proof of at least an upper-intermediate understanding Facebook Ads
**Although you will receive training, you should already have LOTS of experience running Facebook & Instagram ads for online course creators.
• Ultra attention to ads metrics details
• Ability to absorb a lot of ads data/metrics and make sound decisions
• Proactiveness to communicate ad account information to CEO
• Follow instructions and SOPs
• Clear communication skills, both verbal and written
• Proactively coordinate with other tea ---------- mbers
• Willing to learn new skills (design, ads management, ai) and tech tools
• Ability to resourcefully solve problems
• Exceptional organizational skills
• Tech savvy + Google search literate (meaning you know your way around technology and can learn new things by Googling or watching YouTube videos.)








About The Owner of The Art of Online Business:
Kwadwo (pronounced QU?Y. jo) is the host of The Art of Online Business podcast, with over 5 million downloads. He helps course creators whose businesses already work and who are the primary earners in their household to confidently use Facebook and Instagram ads to grow revenue and support their families.


A former teacher and course creator himself, Kwadwo brings more than five years of ad management experience and a decade of teaching clarity to simplify complex marketing decisions. His clients, many earning $250k–$1.2M annually, rely on him to run profitable launches, optimize funnels, and remove the stress of figuring out ads alone.


Originally from the U.S., Kwadwo spent 12 years living in China before moving to central Mexico with his wife and two kids. He speaks fluent Mandarin Chinese and conversational Spanish, and believes the best businesses are built not just to scale, but to create freedom for the people behind them.




Some of his values and thus the business’s values are: positivity, motivation, humor, enthusiasm, creativity, international travel, inspiration, respect, community and accountability.






Our Tech Stack:
Since you will need to work efficiently on assigned tasks all by yourself or with little assistance, ideally you will have working knowledge of a few products in our tech stack. If not, we will use screen recordings, an onboarding document and Zoom calls to explain what needs to be done and how to do it.

However you MUST be willing to use Google and YouTube to learn the software required for your job. Your professional development is important to the success of the business, and we will purchase courses for you when needed.

You need to be able to use our complete tech stack proficiently within your first five weeks of working with us.
• Meta Ad Manager
• Google Drive, Google Docs, Google Sheets, Google Forms
• Asana (project management)
• ChatGPT
• Slack
• Calendly
• Canva (design)
• ThriveCart
• Zoom
• Gmail
• LastPass




Please, only apply if you are super detail oriented and you are already a capable Meta ads manager. You must have at least 2 years of experience managing Facebook & Instagram ads.




Of the qualified applicants, we will prioritize those that have more familiarity with our tech stack, especially a lot of experience with Meta Ads (you will have to prove your knowledge in order to be considered for a position).




If you don’t receive a response from us, that means we chose not to pursue employment at this time.






How to Apply:
If your interest is piqued, please reply to this job post and do the following;
1. Include only your favorite ice cream flavor and the name of who placed third in the 2004 Olympics men's 100m butterfly event in the subject line.
2. Respond with how many dollars in ad spend Kwadwo has managed & a tip that Miss Brazil shared on Kwadwo’s Chinese YouTube channel.
3. Read to see how clients can work with [QUAY. jo] on ---------- .
4. Include a screenshot of your 4-letter personality type and results from ----------
5. List which software in our tech stack you already know how to use and your approximate proficiency with it on a scale of 1 - 10.
6. Do not send a resume.
7. Tell us whether or not you already have a day job.
8. Let us know how many hours you are available to work each week, for example 25, 30 or 40 etc.


Please, only apply if you are super detail oriented and you are beyond organized. You must have at least 2 years of work experience in the admin or VA space for an online business.


We are looking to bring you on board and want you to be a part of our dynamic, very small but fun team. You’ll be a central and integral part of our small team and we’re looking for you to grow with us!


Your application will be disqualified if you email us directly, fill out the Meta ads intake form on the website, book a discovery call with us, write a subject line resembling anything like "I’m your next rockstar" "applying for..." "_____ application" "your next ________ " or if you follow or D ---------- on social media.


We will consider applicants who are able to successfully fulfill the eight criteria above.
Thank you for taking the time to apply.