Social Media Consultant

WHAT YOU’LL DO
Paid Social & Performance Marketing

Plan, launch, and optimize ad campaigns that generate consultation bookings

Manage campaigns across Facebook, Instagram, LinkedIn, YouTube, TikTok, and Google

Manage budgets and continuously improve performance through structured testing (creative, offers, audiences)

Build and optimize retargeting campaigns to increase conversions

Organic Growth & Social Presence

Improve organic follower growth across platforms

Increase reach, engagement, and trust-building visibility

Recommend posting strategies that strengthen brand awareness

Align organic content with paid campaigns for stronger overall performance

Content & Creative Direction

Work with existing renovation photos and videos

Recommend platform-specific content formats and messaging that resonates with homeowners

Provide clear creative guidance for what to post and why it works

Landing Pages & Conversion Improvement

Review landing pages connected to ad campaigns

Diagnose why visitors are not booking consultations

Recommend conversion improvements (CRO) to increase bookings and clarity of the offer

Lead Capture + Follow-Up Support

Improve lead capture forms (email + phone) and opt-in flow

Ensure lead tracking is connected correctly to the CRM

Recommend basic follow-up improvements (email/SMS) that move leads toward booked consultations

Reporting & Optimization

Track and report paid + organic performance

Provide simple, actionable reporting on leads, consultations, growth, and next steps

Make recommendations based on results and implement improvements quickly

WHAT WE’RE LOOKING FOR

Proven experience driving results with social media marketing (paid + organic)

Strong hands-on experience with Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads, and YouTube

Experience marketing home services/remodeling/real estate/construction is a strong plus

Demonstrated ability to convert audiences into booked consultations or qualified leads

Clear, practical communication and strong ownership of outcomes

WHAT SUCCESS LOOKS LIKE

Increased qualified consultation bookings for kitchen and bath renovation services

Consistent organic follower growth and stronger engagement

Clear performance insights and a repeatable strategy by platform

ENGAGEMENT DETAILS

Pilot-based engagement (extends based on performance)

Short onboarding period

Regular performance reviews and clear targets

Opportunity to expand scope if results are strong