Facebook Ad Specialist

We are a growing U.S.-based digital marketing agency looking for a skilled Facebook Ads Specialist to manage and optimize paid advertising campaigns for multiple clients.

Your primary responsibility will be creating, managing, and optimizing Facebook and Instagram ad campaigns that generate leads for small and medium sized businesses.

This role requires someone who understands performance marketing, data analysis, and campaign optimization. We are not looking for someone who just boosts posts. We need someone who understands how to build, test, and scale real campaigns.

Responsibilities

Create and manage Facebook and Instagram advertising campaigns
Build campaigns, ad sets, and ads inside Meta Ads Manager
Conduct audience research and targeting
Launch and optimize lead generation campaigns
Monitor daily performance and make optimization decisions
Perform A/B testing on creatives, audiences, and copy
Analyze campaign data and improve ROI
Track CPL, CTR, CPC, and conversion performance
Report campaign results and improvements weekly
Coordinate with our internal team on strategy and creative

Requirements

Strong experience with Facebook Ads Manager
Experience running lead generation campaigns
Understanding of campaign structure and scaling strategies
Ability to analyze data and make optimization decisions
Good written English communication
Reliable internet connection and ability to meet deadlines

Preferred Experience

Experience running ads for agencies
Experience generating leads for local businesses
Experience with CRM integrations or lead tracking
Understanding of landing pages and conversion optimization

Compensation

Monthly salary based on experience

This position has long term growth potential with opportunities to manage larger ad budgets and additional client accounts as performance improves.