Sales Operations & Outreach Specialist (LinkedIn + Email Programs)

MicroCommerce.ai is an AI-first commerce intelligence platform helping Shopify and Shopify Plus brands increase conversion and revenue from existing traffic. We work with growth-stage and enterprise eCommerce merchants looking to drive measurable revenue impact.

We are building a high-performance sales engine and are looking for a strategic, detail-oriented Sales Operations & Outreach Specialist to help generate qualified sales meetings for our leadership team.

This role works directly with our SVP of Sales and focuses on executing highly targeted outreach campaigns using LinkedIn and email programs.

Role Overview

This is not a junior SDR role and it is not a traditional sales assistant position.

You will operate behind the scenes of our sales team, helping drive new opportunities by managing outreach programs and identifying high-value prospects.

You should think like a salesperson, understand how to create interest with decision-makers, and know how to move prospects toward booking meetings.

Your work will directly support our SVP of Sales by generating qualified meetings with ideal customers.

What You’ll Do
LinkedIn Account Management & Outreach

Manage and optimize the LinkedIn presence of our SVP of Sales

Connect with targeted prospects within our ICP

Send personalized LinkedIn messages and follow-up sequences

Engage with prospects to warm conversations and generate interest

Monitor responses and nurture conversations toward booking meetings

Prospect Research & List Building

Build targeted prospect lists using ZoomInfo, LinkedIn Sales Navigator, and other data tools

Identify Shopify and Shopify Plus brands that fit our ideal customer profile

Research key decision-makers including founders, heads of eCommerce, and marketing leaders


Email Campaign Creation

Design and execute targeted outbound email programs

Write personalized outreach emails and multi-touch sequences

Test messaging, subject lines, and approaches to improve response rates

Manage ongoing follow-up campaigns and prospect nurturing

Appointment Setting

Identify qualified prospects who show interest

Move conversations toward scheduling meetings with our SVP of Sales

Coordinate and confir ---------- etings

Ensure smooth handoff to the sales leadership team

Campaign & Data Management

Track outreach activity and responses

Maintain clean prospect lists and campaign data

Monitor performance metrics and optimize campaigns

What We’re Looking For

2–4+ years experience in B2B sales development, demand generation, or outbound programs

Strong understanding of how to engage prospects and create interest

Excellent written communication skills

Experience running LinkedIn outreach and email sequences

Ability to research accounts and identify the right decision-makers

Highly organized and process-oriented

Self-motivated and comfortable working independently

You may not be directly closing deals, but you should think like a salesperson and understand what makes a prospect interested in having a conversation.

Nice to Have

Experience selling SaaS

Experience working with eCommerce or Shopify brands

Familiarity with tools like ZoomInfo, HubSpot, Apollo, Sales Navigator, or similar platforms

What Success Looks Like

Consistent qualified meetings booked each week

High response and engagement rates from outreach campaigns

Strong collaboration with our SVP of Sales

Continuous improvement of outreach messaging and targeting

Compensation

Competitive base compensation

Performance bonuses paid for qualified meetings set

Opportunity to grow into expanded revenue roles as the company scales

Why Join Us

Work with an AI-first product in a high-growth market

Collaborate directly with experienced leadership

Fully remote

High-impact role driving real revenue growth

Performance-driven environment with room to grow