CRM & Content Manager

Full-Time | Remote (Philippines) | Dubai Business Hours
We are an international fine wine and rare spirits group operating across the
UAE, UK and France. We are seeking a structured, performance-driven CRM &
Content Manager to manage our HubSpot CRM governance, digital campaigns,
and structured content production for the commercial team.
This role combines CRM discipline, marketing execution, and document
creation. It requires strong organisation, attention to detail, and commercial
awareness.
???? 1. CRM Governance & Marketing Automation
You will be responsible for maintaining the integrity and performance of our
HubSpot CRM.
CRM Governance
? Monitor CRM data accuracy and hygiene
? Review contacts, segmentation and duplication
? Allocate contacts correctly to account managers
? Ensure correct lead distribution and routing logic
? Conduct workflow checks and logic reviews
? Test automation triggers and lifecycle transitions
? Monitor form submissions and integration accuracy
? Ensure reporting and attribution consistency
Campaign & Email Management
? Build and manage HubSpot workflows
? Execute email campaigns and newsletters
? Conduct A/B testing (subject lines, segmentation, CTAs)
? Monitor open rates, CTR, conversion and deliverability
? Maintain clean database structure and segmentation
???? 2. Content & Social Media Management
You will support digital positioning and growth across LinkedIn and Instagram.
Social Media Execution & Engagement
? Schedule LinkedIn and Instagram posts
? Daily Instagram engagement (likes, comments, replies)
? Respond to social media messages
? Connect with relevant industry accounts on LinkedIn
? Support network growth and industry positioning
? Track engagement and growth metrics
Content Creation
? Upload and format blog articles in WordPress
? Build landing pages (forms, registrations, gated content)
? Create structured social media graphics using Canva
? Assist in creating marketing offers and campaign visuals
???? 3. Commercial Content & Document Creation
You will create structured client-facing and internal commercial materials.
? Support Account Managers with required marketing documents
? Create professional one-pagers for wines, offers and campaigns
? Design digital event invitations
? Create whisky certificates and related branded documents
? Ensure all commercial materials follow brand consistency
? Maintain organised digital asset folders and templates
???? Desired Skills & Experience
? 3+ years experience in CRM or marketing operations
? Strong hands-on HubSpot experience (required)
? Experience managing workflows and automation logic
? Experience with WordPress
? Comfortable using Canva for professional document design
? Strong written English
? Highly structured and detail-oriented
? Able to manage multiple priorities independently
? Commercial awareness and understanding of client-facing materials
? Reliable internet and ability to work aligned with Dubai business
hours

PLEASE INCLUDE YOUR CV's in your application