Google Ads & Meta Ads Specialist – Lead Generation Agency | Part-Time Remote (15-30 hrs/week)

We are looking for a Digital Marketing Specialist based in the Philippines to take full ownership of paid advertising for our clients across Google Ads and Meta Ads (Facebook & Instagram). This is a part-time remote role with an Australian lead generation agency specialising in service-based businesses. If you enjoy data-driven marketing, improving campaign performance, and genuinely care about the results you deliver, this could be a great opportunity.

About Us

We are an Australian lead generation agency focused exclusively on helping service-based businesses grow through paid advertising. Our team is small and focused, and we take pride in delivering real results for our clients.

About the Role

This role is focused on paid search and paid social advertising for lead generation clients. You will take full ownership of campaigns across Google Ads and Meta Ads, with the goal of driving high-quality leads for service-based businesses. This is not a support role — we want someone who owns their campaigns, spots problems early, and is always looking for ways to improve performance. The role starts at 15 hours per week, primarily across Monday and Tuesday, with a clear path to 25-30 hrs within 3 months based on performance. Starting rate is $8 USD/hour with performance reviews at 3 and 6 months.

Key Responsibilities

You will manage and optimise Google Ads campaigns end to end, including search campaigns, retargeting campaigns, and Performance Max where applicable. This includes keyword research, writing and testing ad copy, bid and budget management, and identifying new opportunities. You will also manage Meta advertising campaigns across Facebook and Instagram, including audience setup, creative testing, ad copy, and ongoing optimisation to drive lead volume and quality. You will monitor performance across both platforms and communicate clearly on what is working, what isn't, and what you plan to do about it.

Skills and Experience

We are looking for someone who has hands-on experience managing Google Ads campaigns with a focus on lead generation, solid experience running Meta Ads campaigns, strong written English, and the ability to analyse data and make decisions based on it.
It is a bonus if you have experience with GoHighLevel including CRM, workflows, automations or landing page builds, GA4 and conversion tracking setup, or creating Meta ad creatives.

How to Apply

Please send a short description of your Google Ads experience, a short description of your Meta Ads experience, examples of campaigns or results you have achieved if available, and your availability and timezone. Please include the word BOOMERANG at the start of your application so we know you have read the full post.

Please also include an answer to the below questions within your application:

- Describe a Google Ads campaign you managed that wasn't performing. What did you diagnose and what actions did you take?
- What's your process for the first 2 weeks when taking over an existing account?

We'll review applications rolling and aim to schedule interviews within 5 business days.