Amazon PPC & SEO Specialist

We are looking for a detail-oriented Amazon PPC & SEO Specialist to help grow our lip balm brand on Amazon. This role focuses on improving product visibility, optimizing listings, and managing advertising campaigns to increase sales and profitability. The ideal candidate has hands-on experience with Amazon Seller Central, keyword optimization, and PPC campaign management.

Key Responsibilities:
Amazon PPC Management
- Create, manage, and optimize Amazon Sponsored Ads campaigns.
- Conduct keyword research and implement high-performing keywords in campaigns.
- Monitor and adjust bids, budgets, and targeting to maximize ROAS and reduce ACoS.
- Perform search term analysis and add negative keywords to improve efficiency.
- Test new campaign structures and strategies to scale profitable ads.

Amazon SEO & Listing Optimization
- Optimize product titles, bullet points, descriptions, backend keywords, and A+ content.
- Improve product rankings and organic visibility on Amazon search results.
- Monitor keyword rankings and adjust strategies to maintain or improve positions.

Performance Monitoring & Reporting
- Track key performance metrics including CTR, conversion rate, ACoS, TACoS, and organic ranking.
- Provide reports on campaign performance and listing improvements.
- Identify growth opportunities and recommend strategies to increase sales.

Competitor & Market Research
- Analyze competitor listings, pricing, keywords, and ad strategies.
- Identify opportunities to differentiate and improve product positioning.