Direct Response Copywriter (Meta Ads) (In German)

Job Description

We are looking for an experienced Direct Response Copywriter who knows how to write high-converting Meta ads for e-commerce brands.

This is not a content writing role. We are looking for someone who understands performance marketing, hooks, customer psychology and conversion-focused copy.

Your main task will be writing ad scripts, hooks and primary texts for Meta ads, which will later be turned into video creatives.

You should also be comfortable doing product and market research, analyzing competitors, and using tools like the Meta Ad Library to identify winning angles and ad concepts.

Responsibilities

• Write high-converting Meta ad copy (Primary Text, Headlines, Hooks)
• Write video ad scripts (30–120 seconds) for performance creatives
• Research competitors, customer pain points and winning ad angles
• Use tools like the Meta Ad Library to find inspiration and trends
• Develop multiple hook variations for creative testing
• Work with editors to translate scripts into engaging video ads

Requirements

• 2+ years experience in Direct Response Copywriting
• Strong understanding of Meta Ads and paid social creatives
• Experience writing UGC ad scripts or short VSL-style creatives
• Ability to perform research on competitors and ad creatives
• Familiar with tools like Meta Ad Library and ad research methods
• Strong understanding of customer psychology and conversion copy

Bonus (Preferred)

• Experience with Direct Response frameworks (VSL, PAS, AIDA, etc.)
• Experience working with e-commerce brands
• Experience with creative strategy and testing ad angles

To apply

Please send 2–3 examples of Meta ad scripts or creatives you have written that performed well.