Social Media Manager & Digital Marketing Assistant

JOB TITLE:
Social Media Manager & Digital Marketing Assistant — Children's Book Brand

ABOUT THE ROLE:
I'm Ellie, the creator of Lickitypop - a growing children's book universe with an active presence on Instagram and TikTok ---------- a website ( ---------- ), and events and appearances. I'm looking for a passionate, organised Social Media Manager and Digital Marketing Assistant to help me grow and manage the brand so I can focus on content creation and writing.
This is a long term role with room to grow as the brand grows. I want someone who genuinely cares about building something meaningful, not just someone posting and disappearing.

WHAT YOU'LL BE DOING:
Social Media & Engagement

Daily engagement - replying to comments, DMs, and mentions authentically - no bots
Scheduling and posting content I create (with some video editing needed)
Building real community connections with our audience
Monthly performance reports


Email Marketing

Managing email list and campaigns
Writing and sending newsletters and promotional emails
Supporting book launch email sequences

Video Editing

Light editing of short form videos for Reels and TikTok
Adding captions, transitions, and text overlays
Ideally familiar with CapCut (Descript experience a bonus)

Digital Marketing & Funnels

Supporting sales funnel setup and management
Creating email campaign for these funnels and once a sale is entered on the website


YOU'RE THE RIGHT FIT IF YOU:

Believe in quality over quantity and organic authentic growth
Are proactive — you spot what needs doing without being asked
Communicate clearly and consistently
Have a warm, friendly tone that fits a children's brand
Are reliable and responsive
Have at least 1-2 years experience in social media management or digital marketing


BONUS POINTS IF YOU:

Have experience with children's brands or publishing
Know Wix or email platforms like Brevo (not necessary)
Have a genuine love of storytelling or creative brands


TO APPLY:
Please send a short message telling me why Lickitypop feels like the right fit for you, and include examples of social media accounts or campaigns you've managed. Bonus points if you've worked with a creative or children's brand before! ????