Content & Digital Marketing Specialist

Content & Digital Marketing Specialist (Full-Time Opportunity)

Remote Position | 38 Hours Per Week
Long-Term Opportunity | Australian Company

Born Digital is a strategy-led digital marketing agency based in Australia.

We work with product and service-based businesses to build structured, high-performing lead generation systems — not random marketing activity.

We are looking for an experienced Content & Digital Marketing Specialist who can execute high-quality marketing content across multiple client accounts.

This is not an entry-level role.
We need someone who understands marketing performance, buyer psychology, and structured execution — not just posting on social media.


Your Responsibilities

You will work closely with the Founder (who leads strategy) and external specialists such as developers and paid ads managers.

Your role is to turn strategy into polished marketing execution.

Content & Campaign Execution

You will help create and manage:

• Website and SEO-driven content
• Landing pages using WordPress / Elementor
• Downloadable lead magnets (whitepapers, guides, reports)
• LinkedIn content and newsletters
• Supporting Facebook / Instagram content where relevant
• Email marketing campaigns and automated flows (B2B + eCommerce)
• Webinar presentation decks and slides
• Client communications and campaign updates

You should be comfortable taking a strategy or brief and turning it into clear, professional marketing assets.

What “Good” Looks Like in This Role

The right person for this role:

• Thinks commercially, not just creatively
• Understands buyer psychology and marketing funnels
• Can write clear, persuasive B2B copy
• Cares about structure, clarity and quality
• Understands how different marketing channels work together
• Works well inside systems and processes
• Is organised and reliable

We value quality and consistency over speed.

Growth Opportunity

There is strong potential to grow into a Project Management or Account Lead role for the right person.

This would involve:

• Managing marketing projects
• Coordinating tasks across tea ---------- mbers
• Improving internal systems and workflows
• Communicating with clients
• Helping manage delivery across accounts

Long-term, this could evolve into running projects and managing a small team.

Requirements

To be successful in this role you should have:

• 5+ years experience in digital marketing or content roles
• Strong written English (very important)
• Experience working with B2B or service-based businesses
• Experience with WordPress / Elementor
• Experience with email marketing platforms (Klaviyo, Mailchimp, ActiveCampaign or similar)
• Strong organisational skills
• Ability to work independently and meet deadlines

What You’ll Get

• Stable, long-term role with an Australian company
• Fully remote work
• Flexible part-time structure initially
• Clear pathway to full-time work
• Exposure to international clients and strategy
• Opportunity to grow into leadership

We are building a structured, long-term agency — not a short-term freelance environment.